It looks like the next real estate technology vendor in line to be purchased — was actually a vendor in the mortgage space. Mortech. My old employer, Zillow, which just purchased Buyfolio, announced the $17 million dollar acquisition of Mortech today. I’m hopeful this deal will help increase…

My former employer, Zillow, just picked up Buyfolio in an acquisition. Congrats to both teams! I have to imagine real estate technology vendors are scrambling like mad to attract clients and gain traction in the hopes of being the next company to be acquired by either…

Not sure who saw today’s news that Zillow launched their first television commercial — titled “Find Your Way Home.” What do you think of the messaging?

The Latest Move, Zillow’s Agent Websites.. Last week saw the launch of Zillow’s agent websites with idx. From the onset, it appears like a too good to be true offering.  Wordpress site, domain, hosting, idx and support all for $10 a month.  This move brings…

I recently made my first significant contribution to the ongoing Z, T, R saga, which I urge you to read and consider here.  Though it was posted on another source, I thought it was significant enough that I did not want GEB readers to miss…

RentJuice is now part of Zillow. I love this strategic move by Zillow to get into the rentals market in a big, big way. Speaking of acquisitions, I wonder which real estate technology vendor will be next to be acquired? The likely candidates in my…

There have been a number of issues going on in the industry recently, and some of them haven’t been covered here on Geek Estate — so thought I’d do a quick recap: 1. Rumors that Zillow will become a Brokerage (AGBeat story) Zillow Realty has a…

I just spent a few minutes taking a look at the home page of both Zillow (my former employer) and Trulia. As a shareholder of Zillow, I’m always curious what their main competitor, Trulia, is doing and how they are publicly positioning themselves. As you…

I wrote a previous piece on the five things that Realtor.com could learn from Zillow including the newer, fast-paced marketing techniques that they have been using to catch up to Realtor.com in terms of consumer traffic online. While “shiny and new” always generates attention, it’s…

Zillow and Realtor.com are at the top of the list for the most popular real estate destinations online.   While Realtor.com has been the leader for years, Zillow’s skyrocketing success has recently had it matching or beating Realtor.com’s traffic numbers, and its current trajectory certainly points…