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Tag: Zillow

Online Advertising 101 – Real Estate People, DON’T READ THIS

Online Advertising 101 – Real Estate People, DON’T READ THIS

[Note from editor: This was original published on Phacient.com and shared here since it’s relevant to the Geek Estate audience] A Familiar Scenario Let’s say I owned a commercial website like, say, The New York Times online. I have editorial content and ads that run throughout the…

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Hot Off the Wire – Jay Thompson Joins Zillow as Director of Industry Outreach and Social Media

Hot Off the Wire – Jay Thompson Joins Zillow as Director of Industry Outreach and Social Media

Straight from the wire: Jay Thompson Joins Zillow as Director of Industry Outreach and Social Media Well-known real estate industry blogger to help real estate professionals grow and market their business SEATTLE, March 15, 2012 /PRNewswire/ — Zillow, Inc. (NASDAQ: Z), the leading real estate…

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Zillow Solidifies Partnership with Tom Ferry

Zillow Solidifies Partnership with Tom Ferry

+ Hot off the press: Zillow, Inc. (NASDAQ: Z), the leading real estate information marketplace, today announced a partnership with top real estate coach and speaker, and The New York Times bestselling author Tom Ferry to work with the company as it continues to develop products for…

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An Example of Brokerages Missing the Content Marketing Boat

An Example of Brokerages Missing the Content Marketing Boat

Like the local data expert situation which I discussed awhile ago, agents and brokerages are also getting killed at the content marketing game. Why aren’t big, national brokerages pulling together content like this as a marketing tactic? Or even regional brokerages covering a few local MSA’s?…

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Without Listings, Zillow and Company Will Perish

Without Listings, Zillow and Company Will Perish

The decisions made by Abbott Realty Group, Edina, and some local boards across the country have sent shock waves across the real estate landscape. And while some of the industry giants such as Jay Thompson and Kris Berg have already discussed in length what syndicating…

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Howard Hanna Partners with Zillow

Howard Hanna Partners with Zillow

Following the recent decisions by several brokerages (ARG & Edina) to stop syndicating their listings, Howard Hanna has partnered with Zillow on a new marketing agreement. Here’s the video explaining their reasoning: As Rob mentions on Facebook, “This is a much, much bigger deal than people…

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Two MLS's, Metrolist and Santa Barbara, Boot Diverse Solutions/Zillow

Two MLS's, Metrolist and Santa Barbara, Boot Diverse Solutions/Zillow

It happened — Metrolist and Santa Barbara booted Diverse Solutions (now owned by Zillow) from their list of approved IDX vendors. The Metrolist decision was reported by Geek Wire, while Inman picked up on the fact (premium content) that Santa Barbara had also pulled the plug. Eric…

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Zillow Adds Neighborhood Advice via Facebook Connect

Zillow Adds Neighborhood Advice via Facebook Connect

Zillow launched Neighborhood Advice. As a home buyer, Neighborhood Advice recommends which friends (via Facebook Connect) to ask about the particular neighborhood or city they are searching in. I would bet almost every single home buyer asks at least a few people — either online…

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The Importance of Strategic Distribution

The Importance of Strategic Distribution

[Note from the editor: This article is re-posted from Spencerrascoff.com & Spencer’s Active Rain blog. Given the recent listing syndication discussion, I thought it would be relevant to the Geek Estate Community] It’s a new year, so what better time to take on a controversial…

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SANDICOR Launches a Consumer Site — I Don't Get It

SANDICOR Launches a Consumer Site — I Don't Get It

Sandicor is now in the business of competing to be a top 20 consumer real estate website in San Diego. Here’s the email that was sent out yesterday to all SANDICOR members San Diego’s four Association of REALTORS® and Sandicor are excited to announce the release…

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