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About Bryn Kaufman

Principal Broker and creator of, one of the most popular websites on Oahu. I enjoy working with PHP, MySQL, jQuery, JavaScript, HTML5, Ajax and more. I am always looking to improve my Website and business. When not working, I enjoy spending time with my family and doing anything on or in the Ocean.


by Bryn Kaufman on 10:02 pm February 3, 2015

Here is an example of why newspapers are having a hard time vs. Google. My local paper charges $50 CPM, which is $50 per thousand impressions, for a banner ad near the top of their homepage. Keep in mind this banner is not targeted to Real Estate buyers and sellers, it is just shown to anyone who wants to read the paper. Google on the other hand charges me an average of .21 CPC, or Cost Per Click, and they show my display ad on … Read More »

Why Usability Testing Does Not Work For Me

by Bryn Kaufman on 11:45 am January 7, 2015

In my recent post about Responsive Design, I received an interesting comment from one reader. He said that my point is misleading, has no technological merit, I have no idea what I am writing about, and I should delete my post. Despite this not so favorable response (LOL), I also had another comment, which gave me the idea for this post. It also reminded me why I post, as I like the ideas that come from getting and giving feedback to these posts. Regarding Usability … Read More »

Is Responsive Design dangerous?

by Bryn Kaufman on 5:46 pm January 2, 2015

In my opinion, Responsive Design can be dangerous. I design based on what I feel the user wants to see, not based on making sure I can fit it on a smaller screen. Yes, my site works great on a smart phone, but I did not design it with a mobile first, Responsive Design mentality. The reason it works great on smart phones is most run at a high screen resolution, and many desktop sites work well on them. All mobile sites and apps I … Read More »

NAR Survey Says What about Mobile?

by Bryn Kaufman on 6:07 am November 5, 2014

NAR came out with their 2014 Profile of Home Buyers and Sellers yesterday. Mobile usage was an eye opener at 50%, but wait, upon closer inspection, they classify it as a Mobile or tablet website or application. I don’t have permission to post a chart from their survey, so here is the link to it on Inman News. I don’t know about you, but when I use my tablet, I browse the full size website, not the one optimized for a phone. At first glance … Read More »

How to Disrupt the Real Estate Industry

by Bryn Kaufman on 6:33 am October 15, 2014

I read some posts recently on and GeekEstate about disrupting the Real Estate Industry. Disrupting the industry is a polite way to say, we are getting rid of Real Estate agents. In my opinion, there is only one way to disrupt the Real Estate industry. That would be to prove to sellers that you will get more money to your bottom line selling without an agent. The complexity of the transaction and the liability can all easily be handled, but proving to a seller they … Read More »

NAR: Stop helping Zillow and hurting Realtors!

by Bryn Kaufman on 5:25 pm September 15, 2014

Realtors, you’ve got to ask yourself one question: Are you getting multiple years of sold listings in your IDX feed? I believe the answer to that question is no, because I have never found an IDX feed that had multiple years of sales history included. NAR’s IDX and VOW rules make it difficult for 99% of the Realtor’s websites out there to show sold listings. This is a huge advantage for Zillow. They show sales history going back over 25 years, and consumers love to … Read More »

Will Google Rank Realtors Using the .REALTOR domain?

by Bryn Kaufman on 6:11 am August 23, 2014

You might recall NAR’s failed AgentMatch program, where they were going to match consumers with Realtors. It was probably the most hated thing NAR came out with in many years, so it was good they killed it off fast. I see the potential for the .REALTOR domain name free profile website to have some of the same issues as AgentMatch. Having a .REALTOR domain name is a great idea, but their free Website that automatically shows all your listings and closed transactions, along with their … Read More »

Are Successful Realtors a Pain?

by Bryn Kaufman on 11:06 am August 7, 2014

I have listened to a lot of webinars where successful realtors are interviewed. I am always looking to understand what makes them successful, so I can apply it to my own business. One constant theme I have noticed from all the Webinars is successful Realtors do a lot of prospecting / cold calling. Cold calling to me is a pain. I don’t particularly like to get calls from sales people interrupting my work or family time, trying to sell me something I really did not … Read More »

Ben Kinney’s Zillow Killer

by Bryn Kaufman on 6:41 am July 8, 2014

I read the article on Inman that Ben Kinney is coming out with a Zillow killer. Blossor. As I read through the positive comments from hundreds of Realtors, I could see that Zillow is not very popular in the Realtor community. It seems anything that could kill Zillow is a good thing to these agents. However, as I read through the entire article, some points jumped out at me. Kinney said he wants the total savings through Blossor to be greater than any commission refund … Read More »

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