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Category Archives: Communication

Real Geeks Releases Facebook Marketing Tool

by Sam DeBord on 8:18 am May 5, 2016

Real Geeks Facebook marketing tool

We don’t spend a lot of money on real estate marketing, but Facebook is one place where we dabble in ads. For those of you in the Real Geeks platform or those considering it, they just released a new feature that really improves the Facebook marketing process for Realtors (Disclosure: We have multiple Real Geeks products, but are not paid for promotion or referrals). The hassle with Facebook ads on a large scale is the reproduction of campaigns over time and across different areas. The … Read More »

Conspamulations! The Waning Influence of Static Digital Messaging

by Sam DeBord on 5:19 pm April 13, 2016

Static Digital Messaging - Conspamulations! LinkedIn

I posted an update to my employment profile on LinkedIn recently. Shortly thereafter, I received a nice message from a past work associate: “Congrats on the new role! Hope you’re doing well!” I quickly thanked the sender. Seconds later, another message came through: “Congrats on the new role! Hope you’re doing well!” I shot back another thank you. It seemed odd that two connections would write the exact same phrase in sequence. Then came the third, the tenth, the 50th message. While a few savvy users had edited their … Read More »

AdEspresso: The Best Way To Manage Facebook Ads

by Ben Kubic on 8:38 am March 15, 2016

I post a lot about bad technology – I’m looking at you Zillow and Redfin – so I felt like it was time for a look at some really good software that we’ve started using at Virgent.  We’re big believers in Facebook advertising, and we’ve always struggled with the best way to optimize our ads. The standard Facebook interface just isn’t very good and helping marketers identify which ads are performing poorly and which factors are driving the efficacy of each ad group. Enter AdEspresso. It’s changed the … Read More »

The Slack App Directory

by Drew Meyers on 1:01 pm December 16, 2015

I wrote about Slack well over a year ago — and been using it on a daily basis to communicate with my team ever since. Slack now has more than 2 million daily users, and released an app directory today (with 160 apps). If you’re a developer and interested in deploying apps, BotKit can help. Who uses Slack? Any developers have any amazing Slack app ideas they plan to build?

Open Graph: Improving Social Media Conversions

by Ben Kubic on 6:22 am November 24, 2015

When you post something on Facebook, Twitter, or Pinterest, do you close your eyes and hope that it looks the way you want it to? If so, you should be using Open Graph, the social media protocol designed by Facebook back in 2010. Open Graph is one of those technologies that sounds complicated (probably because it was designed by engineers) but is actually really simple to implement and has a profound impact on the spread of your content. At it’s core, Open Graph is a few … Read More »

Notify by Facebook, and the Opportunity for Notifications Related to a Transaction

by Drew Meyers on 11:17 am November 11, 2015

Facebook launched Notify today (see Product Hunt discussion here). I left the following comment on Product Hunt: This is an attempt to be a better way to consume news…which is basically what Twitter is already. My question is whether there is enough sources that “matter” to make a standalone app? For me, the only things that matter enough to actually look at every notification are close friends (text), work conversations about Horizon or consulting work (slack)…and that’s about it. I may be an outlier, but … Read More »

Burner Connections

by Drew Meyers on 9:01 am October 14, 2015

I came across Burner Connections this morning. I’ll be honest, I thought it was some sort of networking app for Burners when I first saw the name — but think of it as “apps for your phone number”. I’m curious to see whether any real estate use cases for this emerge. I imagine there could be some fairly interesting integrations for companies building CRM’s. More on Burner Connections can be found here.

1000Watt + Lion & Orb

by Drew Meyers on 10:20 am October 1, 2015

Another bit of news today worth noting, my friends over at 1000Watt have joined forced with another friend Audie from Lion & Orb. The deal means 1000Watt will work closer to help their clients gain access to a trusted PR agency in the industry. Congrats to the great people involved who now get to work closer with other great people.

Hacker News…for Real Estate?

by Drew Meyers on 3:45 pm August 17, 2014

One of the guest contributors or I write about some of the topics and news specific to real estate industry. For those topics, of course you can discuss them in the comments. But we don’t write about everything, and we never will. That said, wouldn’t it be cool if there was a way to discuss things just amongst this specific community of tech savvy professionals? Any community member could submit a link they find interesting, along with a short comment — and have a discussion thread ensue. I know all the coders … Read More »

Are You a Leader? Are You Being Fierce?

by Drew Meyers on 6:34 am

Excellent 18 minute video of a talk on leadership by Jerry Colonna… A bit more in writing is available here. [via AVC]

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