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Category Archives: Communication

AdEspresso: The Best Way To Manage Facebook Ads

by Ben Kubic on 8:38 am March 15, 2016

I post a lot about bad technology – I’m looking at you Zillow and Redfin – so I felt like it was time for a look at some really good software that we’ve started using at Virgent.  We’re big believers in Facebook advertising, and we’ve always struggled with the best way to optimize our ads. The standard Facebook interface just isn’t very good and helping marketers identify which ads are performing poorly and which factors are driving the efficacy of each ad group. Enter AdEspresso. It’s changed the … Read More »

The Slack App Directory

by Drew Meyers on 1:01 pm December 16, 2015

I wrote about Slack well over a year ago — and been using it on a daily basis to communicate with my team ever since. Slack now has more than 2 million daily users, and released an app directory today (with 160 apps). If you’re a developer and interested in deploying apps, BotKit can help. Who uses Slack? Any developers have any amazing Slack app ideas they plan to build?

Open Graph: Improving Social Media Conversions

by Ben Kubic on 6:22 am November 24, 2015

When you post something on Facebook, Twitter, or Pinterest, do you close your eyes and hope that it looks the way you want it to? If so, you should be using Open Graph, the social media protocol designed by Facebook back in 2010. Open Graph is one of those technologies that sounds complicated (probably because it was designed by engineers) but is actually really simple to implement and has a profound impact on the spread of your content. At it’s core, Open Graph is a few … Read More »

Notify by Facebook, and the Opportunity for Notifications Related to a Transaction

by Drew Meyers on 11:17 am November 11, 2015

Facebook launched Notify today (see Product Hunt discussion here). I left the following comment on Product Hunt: This is an attempt to be a better way to consume news…which is basically what Twitter is already. My question is whether there is enough sources that “matter” to make a standalone app? For me, the only things that matter enough to actually look at every notification are close friends (text), work conversations about Horizon or consulting work (slack)…and that’s about it. I may be an outlier, but … Read More »

Burner Connections

by Drew Meyers on 9:01 am October 14, 2015

I came across Burner Connections this morning. I’ll be honest, I thought it was some sort of networking app for Burners when I first saw the name — but think of it as “apps for your phone number”. I’m curious to see whether any real estate use cases for this emerge. I imagine there could be some fairly interesting integrations for companies building CRM’s. More on Burner Connections can be found here.

1000Watt + Lion & Orb

by Drew Meyers on 10:20 am October 1, 2015

Another bit of news today worth noting, my friends over at 1000Watt have joined forced with another friend Audie from Lion & Orb. The deal means 1000Watt will work closer to help their clients gain access to a trusted PR agency in the industry. Congrats to the great people involved who now get to work closer with other great people.

Hacker News…for Real Estate?

by Drew Meyers on 3:45 pm August 17, 2014

One of the guest contributors or I write about some of the topics and news specific to real estate industry. For those topics, of course you can discuss them in the comments. But we don’t write about everything, and we never will. That said, wouldn’t it be cool if there was a way to discuss things just amongst this specific community of tech savvy professionals? Any community member could submit a link they find interesting, along with a short comment — and have a discussion thread ensue. I know all the coders … Read More »

Are You a Leader? Are You Being Fierce?

by Drew Meyers on 6:34 am

Excellent 18 minute video of a talk on leadership by Jerry Colonna… A bit more in writing is available here. [via AVC]

Slack – a Great Solution for Team Communication

by Drew Meyers on 6:18 pm July 7, 2014

Those running teams (particularly real estate tech startup founders) should certainly take a look at Slack for your teams communication. It’s real-time messaging, archiving and search brought into one. Prior to switching to Slack about a month ago, our team was primarily using group Skype chats to discuss what needs to get done, and to share learnings and industry news relevant to our new roomsharing app, Horizon (more on that here). Those who have used Skype know that it often suffers from delayed messages when both people are … Read More »

Are You Speaking, or Speaking Up?

by Drew Meyers on 8:00 am June 4, 2014

Via Seth Godin: Opening the doors for the masses to speak, giving everyone who cares to have one a microphone–it has led to an explosion in people speaking. And most people, most of the time, are saying virtually nothing. Nothing worth reading, nothing worth repeating, certainly nothing worth remembering. They’re speaking, not speaking up. This is a topic I’ve written about before. 100% agreed. Are you simply speaking? Or actually speaking up?

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