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Category Archives: Design

Behind the Scenes of Designing and Developing a Home Page

by Drew Meyers on 9:45 am May 15, 2017

Here’s the home page of 360modern… How does a finished home page come to fruition? Brand, Value Proposition, and User Goals I don’t want to discuss value proposition & brand (which I touched on here & here) in depth in this article. That said, prior to “getting started” building product, you’d certainly be extremely foolish to not have an extensive discussion among all stake holders — customers, clients, enthusiasts, etc. User goals (which could be a post by itself) need to be outlined so you know exactly WHO you’re … Read More »

Tips For Displaying Property Photos On Your Real Estate Website

by Bryn Kaufman on 1:45 pm November 21, 2016

  Good Listing Photos Are Critical According to Realtor magazine, it is the number one thing buyers are looking for when browsing your website. When I reviewed some Hotjar recordings from my website, the thing that stood out right away was my photos were not at the top of the page, forcing users to scroll through some things that did not interest them as much to view the photos. I quickly moved the photos to the top of the page to eliminate that issue. We … Read More »

“Good Enough” Sucks

by Drew Meyers on 6:00 am July 12, 2016

The following video by Max Lenderman is worth watching… One thing that caught my attention: Good enough sucks Is your website great? Is your client experience great? Is your communication great? Or is it just “good enough“? I agree with Max. Good enough…actually sucks.  

The Single Property Website Dilema

by David Feldberg on 9:36 am December 14, 2015

I have a few nice listings coming up after the New Year and traditionally I would have just paid my photographer to put up a site.  He puts up a very basic site for $100 and it stays up for the year.  Not a bad option but I really was looking for something that was more visually appealing.  So I started the hunt through the numerous different providers out there of single property websites.  I thought I would share my experience here in the hopes … Read More »

How to Get a Better Business Logo for Less Money (in 3 Minutes or Less)

by Seth Williams on 10:54 am October 22, 2015

A few months ago, I was looking for a fast, easy (and preferably, cheap) way to come up with a new business logo for a website I was creating. In my past experience with starting new real estate websites and business ventures, I used to shell out hundreds of dollars to freelance designers on websites like Elance (now Upwork) or 99Designs to take care of this task. A few hundred bucks isn’t a bad price for this kind of work, and I was always happy with the end product … Read More »

Solving the Content Problem in Emerging Markets

by Kyle Wiltshire on 8:27 am December 1, 2014

Of all the challenges in emerging real estate markets, quality content may be the hardest. Without an MLS, brokers and agents have no protection on their listings, so they are hesitant to include specifics such as unit address in fear of their listings being stolen. There is no “one-stop shop” where a listing is created and replicated to various real estate networks. Instead, brokers regularly post (and re-post) the same listing on classified sites. To make matters worse, many brokers and agents aren’t educated in … Read More »

Top Down Design Approach: Mobile Site for Realtors

by Mark Hankel on 6:28 pm February 15, 2014

This is the fourth  in a series of articles about Broker/Agent Real Estate Websites. Now we dig into to the mobile design. First the Non Goals of my Mobile Site Not every page needs a counter mobile page. For the pages in need of a mobile solution, not all of the desktop content needs to be included.  The majority of the content – yes, but it has to be easily and quickly navigated. Mobile does not have to work on every device. The desktop looks … Read More »

Responsive real estate website design – a DIY project, Part 2

by Mike McGee on 6:09 am February 3, 2014

OK, it’s taken a lot longer than I expected, but it’s finally time for the “big reveal” of the new, mobile-responsive makeover of my company’s website, IntownElite.com. But first, some background on the project. If you have a fairly simple site, consisting primarily of text with some photos, this can be fairly simple. A well-designed, responsive theme takes care of the rest, making your content look good on all devices, right out of the box. However, if you have more complex content, your workload can … Read More »

Not Happy with Your Website Design?

by Drew Meyers on 11:21 am January 28, 2014

Honestly, most of the website designs I see in this industry…are not very good. And that’s probably an understatement. Will Moyer, the designer for Oh Hey World, and I are looking to help one or two agents or brokers desiring a GREAT website design, that exudes trust to potential clients landing on your site (see Michele’s post on design/trust). We’d work on your website together — I would handle the high level layout and content strategy, and Will would turn that into a finished design. … Read More »

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