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Category Archives: Marketing

Drones & Real Estate: Taking Marketing to the Skies?

by Kris Lindahl on 10:00 am March 29, 2017

Positioning a home on the real estate market so that it sells quickly relies on a range of carefully selected advertising and marketing tactics. Real estate agents seek out all the latest tools, resources, and strategies to draw more interested buyers to open houses and to call the listed number to schedule showings. Some of the more powerful tools for capturing a buyer’s interest are photographs and videos. Incredible photography and videos provide a visual reference for buyers. Reading through a listing of features can’t always help … Read More »

Building Database Relationships With Real Estate Technology

by Ryan Gullett on 12:52 pm March 28, 2017

For many real estate agents, using technology for relationship building is often overlooked or not prioritized correctly. Technology is best used to maximize your most profitable revenue stream first and foremost. Consequently, this will lead to trying other sources when appropriate for your marketing budget. What are these streams? Data from the National Association of Realtors, gives this data: Typically, you see over 60% of your lead sources are from contacts / referrals on the personal and business side. I was reading the articles posted on … Read More »

HomeLight TV Ads: The Smarter Way to find a Real Estate Agent

by Drew Meyers on 9:30 am March 22, 2017

At the bar prior to the Seattle Sounders home opener Sunday night, I was shocked when I looked over and saw the tail end of a Homelight television spot. Most recent: Older iteration: The smarter way to find a real estate agent. I get why they use that as the core tag line, though not sure it captures the imagination enough. If I’m looking for an agent right this second, sure I may be tempted to go see what Homelight is all about. However, if I’m not in … Read More »

What’s Your Value Proposition?

by Drew Meyers on 3:52 pm March 20, 2017

Partly as a result of getting hooked on Mad Men, I’ve been thinking a lot about branding the last couple weeks. A major cornerstone of branding is certainly your central value proposition. Below is 360modern’s: What’s your primary value proposition? How are you different?

Branding in a World Where There is No Free Lunch

by Drew Meyers on 11:03 am

Rich Barton (Zillow’s chairman) wrote an article every entrepreneur should read: The New Age of Marketing (Don Draper is making a comeback). The Don Draper mention is timely for me, given I’ve recently gotten addicted to Mad Men (which I’m sure many of you reading have already watched). Don Draper is the creative genius behind the ad agency Sterling Cooper and later at the Sterling Cooper Draper Pryce. Eyes on brand, and capturing someone’s attention and imagination. That’s the name of the game. There’s no more … Read More »

Trestle, and a Crowded MLS Data Syndication Space

by Drew Meyers on 8:41 pm March 16, 2017

I came across CoreLogic’s Trestle offering today as a result of listening to the latest Listing Bits podcast with Kevin Greene. (All Listing Bits episodes on iTunes here). What exactly is Trestle? The ultimate listing data management and property information tool for brokers, technology providers, and multiple listing organizations. The way I understand it is it’s a platform for vendors to more seamlessly access MLS data feeds plus the ability to pay fees from one location. The goal is to alleviate the headache with launching … Read More »

Fake Markets, and Real Estate Agent Selection

by Drew Meyers on 12:23 am March 8, 2017

Anil Dash wrote a post on Medium I’d highly recommend reading. Tech and the Fake Market tactic. Graphic via https://www.propublica.org Is there a fake market in real estate agent selection? That first requires understanding what constitutes a fake market: Consumers can’t trust the information they’re being provided to make a purchasing decision. A single opaque algorithm defines which buyers are matched with which sellers. Sellers have no control over their own pricing or profit margins. Regulators see the genuine short-term consumer benefit but don’t realize the long-term harms that … Read More »

Whereby.Us & Sponsoring Neighborhood Guides

by Drew Meyers on 11:14 am March 6, 2017

Whereby.us is a creative agency for local. They are behind two local publications, The New Tropic in Miami, and The Everygrey in Seattle (which I subscribe to). Today I noticed the New Tropic has a section of neighborhood guides, sponsored by Lyft. As one example, take a look at the Little Haiti guide: Lyft (which I use regularly & am long on) certainly has an interest in reaching locals. Obviously, it goes without saying real estate agents, brokers, and franchises also have a vested interest in … Read More »

mHUBChicago: A Chicago Innovation Hub

by Drew Meyers on 10:00 am March 4, 2017

I wrote about the possibility of real estate brokers investing in innovation centers a few months ago. mHub is a brand new innovation center for physical products just opened in Chicago. It’s official! Physical product #innovation center @mhubchicago officially opens its doors #GomHUBChicagopic.twitter.com/FiU4bUbDC1 — WorldBusinessChicago (@WorldBizChicago) March 2, 2017 [via Todd Carpenter] It’s clear this innovation labs trend is happening with, or without, the real estate industry.

Alphabet Soup – The Acronym Conundrum

by Michael Price on 4:02 pm March 2, 2017

Alphabet Soup

I recently started a new job, and while getting the lay of the land regarding my role and responsibilities, I have made a commitment to myself and the new clients I will work with in the future. It’s time to dump the alphabet soup and begin communicating in a way that sets a different tone. I am talking about the acronym conundrum. How many conversations have you been a part of where the other person rattles off terms like SAAS, CRM, SEO, MVP, etc.? If … Read More »

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