You are here: GeekEstate Blog » Marketing

Category Archives: Marketing

2018 Report: How Brokers Are Handcrafting the Future of Their Real Estate Technology

by Drew Meyers on 6:00 pm February 19, 2018

Are you a real estate broker/age? Are you interested in technology? Interesting in building a real estate brand? If so, Sequel released their “How Brokers are Handcrafting the Future of their Real Estate Technology” 2018 report. Download here if you’re interested in learning from a few brokers who have shared their story. PS: And, yes, Sequel is right that “The noise is getting louder.” That’s a huge reason the Geek Estate mastermind was created.

Foxtons.com “2% commission”. The Discount Broker That Almost Broke the Industry

by Jeff Mindham on 2:14 pm February 14, 2018

At the dawn of digital real estate, there were countless startups with big plans. All were going to disrupt the residential real estate business. The word “disinter-mediate” (a.k.a. for getting rid of agents) was used so often, many thought it was a forgone conclusion. People pointed to travel agents – when’s the last time you used one? – the dodo birds of the travel industry, and predicted real estate agents were next on the endangered species list. Fast forward a few years and the information super … Read More »

Meet the Real Estate Tech Founder: Darryl Glade from Stilio

by Drew Meyers on 10:00 am February 8, 2018

In our latest real estate tech entrepreneur interview, we’re speaking with co-founder and CEO of Stilio, Darryl Glade. He’s another founder I met in New York a couple weeks ago. Without further ado… What do you do? I am part of the incredible Stilio team that connects real estate agents with local real estate photographers. The Stilio platform network simply matches demand with supply. In our case, the demand is the need for professional listing photography and the supply is local professional real estate photographers. … Read More »

immoviewer Creates Floor Plans From 360° Photos

by Drew Meyers on 10:00 am February 6, 2018

There was some big news last week from one of Geek Estate‘s founding members — Jeff Turner, CEO of immoviewer US. No Measuring. We Do All The Work. We’ve been testing floor plan creation from the 360° images in your immoviewer 3D tours for several months now and we’re happy to announce their official launch. Beginning today, you can now order floor plans right from your desktop dashboard. And the only measuring you’ll need to do is from the floor to the center of your camera lens. Simple. Easy. … Read More »

Rent a Moving Truck with On the Move

by Drew Meyers on 10:00 am January 30, 2018

It’s not “tech” per say, but one of the more creative marketing approaches I came across at Inman Connect last week was On the Move. They lease trucks covered with custom graphics, also known as driving billboards. What’s so creative about this? If it’s just for your business, then it’s not. But what if it’s a truck “for your clients exclusive use”? (at the brokerage level). Your clients will use it on their big moving day — and YOUR CLIENTS will drive it all around town, showcasing your brand … Read More »

Local “TrafficLab”, Powered by You (the Agent/Broker)

by Drew Meyers on 10:00 am January 9, 2018

I came across the Seattle Times’ Traffic Lab this weekend. Specifically, this research piece — which led me to One Center City. This data is all public. My question to the industry: why aren’t you curating & delivering this content to local residents? Shouldn’t my real estate agent (if I had one) be the one ensuring I know everything I need to know about what’s happening in my city?

Buyer and Seller Pain Points in 2018

by Drew Meyers on 9:30 am January 4, 2018

How do you reach and acquire clients in 2018? Start with answering what actual “pain points” (aka problems) buyers and sellers have? Buyer: Getting placed on (irrelevant and non personalized) drip email campaigns — meaning they don’t ever contact agents early on to ask them questions Buyer: Too many listings to sort through (depending on geography, and the price bands they are searching for) Buyer: Lack of housing inventory (the opposite of the point above) Buyer: Not earning enough income to afford what they want Buyer: … Read More »

Zillow’s House Tour Highlights, and Winning the Consumer

by Drew Meyers on 10:00 am December 22, 2017

I’ve long thought brokerages (or franchises) should place a manually created CMA on every listing in their “farm”. Publicly. Read this post from 2015 about a public marketplace for CMAs. You may have seen Zillow is testing “Home Tour Highlights” (Inman story). This is the first step to doing exactly that. Once ZG get agents leaving comments on listings they’ve visited in person — it wouldn’t be a stretch to imagine ZG asking agents to leave public CMAs on those same properties. Smart, Zillow. Smart… Here’s the industry … Read More »

A Virtual Reality Theatre in Minneapolis

by Drew Meyers on 12:00 pm December 17, 2017

Real estate offices used to be a necessity. Why? Buyers needed somewhere to look at MLS photo books with active listings. MLS books, of course, have been replaced by the internet, Zillow, and thousands of IDX sites in every market. No one needs to go to a real estate office to look at listings anymore. Where does that leave real estate offices? How do you make them relevant again? Create an EXPERIENCE. That’s what Engel & Völkers in Minneapolis did by building a virtual reality theatre. I had … Read More »

iBuyers, iSellers & A Product/Business Idea

by Drew Meyers on 8:30 am December 14, 2017

It’s no secret there is a consumer shift to faster transactions — on both the buy side and the sell side. Zillow Instant Offers (prior coverage here) and Redfin Now (prior coverage here) are both sell side initiatives I’m bullish on. FlyHomes is offering guaranteed closings on the buy side (see here). What’s the next iteration on the seller side? Here’s a product — or business — idea, which I alluded to in my “why haven’t you started a real estate startup” post a couple weeks ago. … Read More »

2008 - 2018 GEEK ESTATE · ALL RIGHTS RESERVED - THEME BY Virtual Results
Hosted by Caffeine Interactive