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Category Archives: Marketing

Luxury Listing Video Examples

by Drew Meyers on 9:30 am May 6, 2017

Following the conversation about listing videos a few days ago, thought I’d put together a few other examples… 1000 Flamingo Road, Laguna Beach: Laguna Beach: Point Place, Laguna Beach: Silicon Valley Estate, Los Altos Hills (via Jonathan Wilhelm with TOPTENnewhomes.com): (I couldn’t find an embed option, click on the “Video” tab on the page linked above)

An Example of a Template Used for a Semi-Custom Agent Website

by Drew Meyers on 11:02 am May 4, 2017

I recently helped put together a new website for Heidi Ward, seen at HeidiWardRealEstate.com, using a paid WordPress theme. We used the Qvrenti theme on ThemeForest ($59). It’s a single landing page meant to demonstrate Heidi’s experience. You’ll notice there is no IDX (read here for more on that topic), since the website is primarily for sellers and trust/credibility when potential buyer clients are doing their research. If you’re interested in a similar semi custom website — once you have a WordPress instance up and the theme bought/installed, you’ll … Read More »

Examples of Listing Videos you Believe to be Well Done?

by Drew Meyers on 2:01 pm May 3, 2017

Here’s a slideshow video of a cool house I came across today: It’s a cool house (which is on 360modern), but lacking a bit on the execution side. My question for you, is do you have examples of listing videos (both full video or images stitched together) you think are incredibly well done? I’m looking for inspiration. If you’ve done a high quality video yourself recently, or have a link to one you’ve stumbled across in your own research for marketing ideas, please share in the comments.

A Few Thoughts on RealEstate.com

by Drew Meyers on 10:00 am

As a skeptic that millennials need another portal, I said I’d withhold judgement until I saw the product. Yesterday, I had a few minutes to take a look at the new RealEstate.com. It seems the main differentiator is searching by cost. An “All-In Monthly Pricing” module is shown on all property detail pages: As a millennial who hasn’t bought a home yet, I do see value in a clear cost breakdown like this (as long as its accurate). Part of the simplified search is the ability … Read More »

Local Expertise, Trulia and Neighborhood Reviews

by Drew Meyers on 8:30 am May 2, 2017

In 2015, I asked the following question: How long until one of the big multi-billion dollar companies — Zillow or Realtor.com/NewsCorp –takes a stab at the local expert opportunity (in real estate)? Perhaps we have our answer. I recently received the following email from Trulia… Clicking “Leave A Note Now” took me to the following page (after filling in the ZIP code I live in)… It’s nice to see I’m not the only one who believes the local expert opportunity is one worth pursuing. That said, I’m a … Read More »

What Does Your City Whisper to You?

by Drew Meyers on 11:00 am April 26, 2017

Given my own travels and having friends all over the world — I think about “cities” often. When I hear the name of a specific city, I generally think about my experiences while visiting or, if I’ve never been there, people I know who live there (or have told me about their prior visits). Or, perhaps I think about a book or movie that took place there. Maybe its a sports team. The point being that I have a unique perception of what makes a city and … Read More »

Is the House Only Half Of It?

by Drew Meyers on 11:13 pm April 17, 2017

Trulia has released a new ad campaign…The House is Only Half Of It. Ad #1: Ad #2: I’ve long wondered why Zillow Group continues to throw marketing dollars at commercials for Trulia, given Zillow is clearly the stronger consumer brand. This ad campaign seems to validate my theory that Trulia is more focused on the research about areas (neighborhoods, cities) while Zillow remains a brand built around homes and the financial data associated with the moving process (Zestimates, ZHVI, etc).

My Favorite Topic – Trust

by Drew Meyers on 9:30 am April 5, 2017

Trust is the topic I think about more than any other. It’s the entire basis of Horizon. If we don’t solve trust in the context of home sharing and hospitality exchange, we fail. Seth Godin wrote on the topic recently, saying: The thing is, almost no one decides the answer to the trustworthy question based on the fine print, your policies, your positions on critical issues of national importance. We decide long, long before that. People watch what you do. They watch with the sound … Read More »

Drones & Real Estate: Taking Marketing to the Skies?

by Kris Lindahl on 10:00 am March 29, 2017

Positioning a home on the real estate market so that it sells quickly relies on a range of carefully selected advertising and marketing tactics. Real estate agents seek out all the latest tools, resources, and strategies to draw more interested buyers to open houses and to call the listed number to schedule showings. Some of the more powerful tools for capturing a buyer’s interest are photographs and videos. Incredible photography and videos provide a visual reference for buyers. Reading through a listing of features can’t always help … Read More »

Building Database Relationships With Real Estate Technology

by Ryan Gullett on 12:52 pm March 28, 2017

For many real estate agents, using technology for relationship building is often overlooked or not prioritized correctly. Technology is best used to maximize your most profitable revenue stream first and foremost. Consequently, this will lead to trying other sources when appropriate for your marketing budget. What are these streams? Data from the National Association of Realtors, gives this data: Typically, you see over 60% of your lead sources are from contacts / referrals on the personal and business side. I was reading the articles posted on … Read More »

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