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Local News and Real Estate

by Drew Meyers on 9:07 am February 15, 2017

The New York Times, Washington Post, and the Wall Street Journal will find a way to survive, but it’s no secret local news has had a rough ride over the past two decades. Newspapers aren’t what they used to be. Some even say they are dead. There have been a number of startups try to bridge the local news gap, largely to no avail. Outside.in and Patch got the closest. Blockfeed in NYC is the one I wrote about most recently. Turns out, making money from … Read More »

Chatbots (and AI) — and Winning the Consumer

by Drew Meyers on 1:21 pm February 10, 2017

There’s a lot of talk about AI and bots. Much of it centered around increased conversion and acquisition. Cool tech for the sake of tech is great. But that doesn’t make it a business, nor does it make it a product consumers want (or need) to use. What problem is AI/bot X solving for buyers and sellers? Is the solution/experience 10x as good as the present one? It seems focusing on segments of the real estate industry where frequency of transactions are much, much higher — investing, rentals, home builders, etc … Read More »

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10 Min Realty & Instant Showings

by Drew Meyers on 1:39 pm February 9, 2017

I came across 10 min realty this morning. Request a showing, instantly. Sounds like another CurbCall. The big questions: How will buyers hear about the app? How do you get enough liquidity of agents in a given area to deliver showings in real time? What type of agents will agree to be on-call? I’d love thoughts from the 10 min realty team on the discussion here.

FlyHomes – A Lifestyle Brokerage for Millenial Travelers

by Drew Meyers on 9:51 am February 6, 2017

I met with one of the founders of FlyHomes, Stephen Lane, a month or so ago at Impact Hub. On the surface, FlyHomes is a real estate brokerage for millennial travelers. In the background, it’s a discount model — but instead of giving the consumer cash back, the money is spent on rewards (Alaska miles, Lyft rides, etc). That largely removes the consumer perception of inferior real estate service, because they are not branding a discounted rate / rebates. Their lifestyle focus — branding themselves to a specific … Read More »

Cloud Attract for Those you Want to Generate Your Own Leads

by Drew Meyers on 10:53 am February 1, 2017

Some of you may have heard that the W&R Studios team put out another product at Inman. Cloud Attract. Attract buyers and sellers with beautiful landing pages that automatically respond with a home valuation, CMA, or listing alerts. A demo video:   Love the simplicity of what I see. I view it as an extremely smart product investment as a complimentary offering to their existing suite of products. The next step — Pay per Click on top of these landing pages. Are there any individual freelancers … Read More »

Homesnap + Broker Public Portal: The Unofficial Why and How (and the case for more PR)

by Sam DeBord on 11:04 am January 23, 2017

Homesnap and Broker Public Portal

I’ve been seeing a lot of questions about the direction and makeup of the Broker Public Portal and its relationship with Homesnap. I have no direct influence or investment in either group, but plenty of interest. Let’s clear the table first—some of these questions come from a great post/discussion earlier here on GeekEstate, others I’ve heard out in the field. Unofficial answers about the Broker Public Portal and Homesnap (caveat emptor): Why? Brokers want a national search experience for consumers in which the brokers control … Read More »

Seattle in Progress — and an Agent/Broker/Franchise Opportunity

by Drew Meyers on 1:22 pm January 13, 2017

I found Seattle in Progress (a web app by Ethan Phelps-Goodman) this morning in the Evergrey newsletter…it helps you figure out what’s being built in the city of Seattle. Guess what I did when I found it? I immediately sent it to my friend who lives a few blocks from me. Both he and his wife thought it was a cool and valuable (that’s the key part) website even though they are not buying or selling. I also sent it to my sister and brother-in-law, both of who … Read More »

The Pitch, and an Example of Great Writing

by Drew Meyers on 10:00 am January 12, 2017

Every entrepreneur has to pitch their business from time to time. Every real estate agent/broker has to pitch themselves from time to time (their business is themselves). Since you’re likely an entrepreneur or agent/broker reading this blog — there’s zero doubt you should read Marc Davison’s latest post, Pitch Perfect. In it, he references a Ron Popeil video filmed in 1956: Now, go read the post, and practice your pitch. PS 1: It’s posts like this which make it so obvious why I mentioned Marc in this list in 2010. PS … Read More »

Teams, Leads, and the Long Term

by Drew Meyers on 2:16 pm January 6, 2017

Lead generation offers for real estate agents

Brian mentioned a theme I’ve been thinking about: I also wonder if the very efficiency that makes teams work right now is also a long-term weakness. The rainmaker/buyer agent/TC pod fueled by online leads captured, scored, routed, incubated and dripped upon can be a lean, mean machine. A machine that could be replaced. It strikes me that the old-school top producer — a referral-driven creature dependent on a smile more than systems — may be more enduring in an age where artificial intelligence and machine … Read More »

A Guide to Video Emails (See How BombBomb Works)

by Seth Williams on 8:00 am January 3, 2017

Have you ever received a video email before? For most people, video emails are NOT something we see in our inboxes very often, but when they’re used properly – they can be an incredibly powerful communication tool that persuades, informs and builds trust on a level that text emails are simply incapable of doing. I still remember the first time I ever got a video email. The year was 2011 and the medium was a free website known as Eyejot (a now defunct website). At the time, … Read More »

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