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Category Archives: SMM

The StreetAdvisor Pitch to Sellers

by Drew Meyers on 11:16 am February 28, 2016

We redesigned StreetAdvisor a few weeks ago, and put a larger focus on appealing to sellers for reviews, the individuals with the largest financial interest to make their neighborhood more appealing to buyers. The pitch: “Maximize the selling price of your home by sharing what you love about your suburb to increase its appeal.“ We also put a large focus on the fact that StreetAdvisor is where buyers and renters should turn to research which neighborhoods are best. I know there are listing agents who read this blog. My question for you … Read More »

Can Social Media Replace Business Cards?

by Troy Schuricht on 5:18 pm August 27, 2014

No matter what your business or industry, the value of the internet and social media cannot be denied. It’s allowing us to stay more connected than ever; but are social media channels set to replace the classic paper business card? All signs point to “yes.” Just as online shopping systems have taken the place of many brick and mortar stores, and the website has all but replaced the paper catalog, the use of social media is rapidly replacing the old school Rolodex. The Virtual Address … Read More »

Why Pinterest is in Your Best Interest

by Kurt Jacobson on 7:31 am March 4, 2014

how to use pinterest for real estate

In the age of social media, it can be difficult to keep up with all of the different forms that are out there. With Facebook, Twitter, LinkedIn, Google+ and more, it can be tough to know where to put your energy. However, one of the less utilized yet also fastest growing social media platforms is Pinterest, and it is rapidly becoming a valuable way to drive website traffic for real estate agents. So, what is Pinterest? If you haven’t explored the site already, the basic … Read More »

Jelly – A New Visual (& Mobile) Spin on Q&A

by Drew Meyers on 6:26 pm January 8, 2014

If you follow the tech industry closely, you’ve likely already heard that news that Biz Stone (one of Twitter’s co-founders) has launched his newest creation, Jelly. It’s a visual twist on the Q&A space. Re-imagine what a Q&A offering would be in the mobile world…and that’s Jelly. As you know, being an early adopter on any platform that ends up reaching scale can, and will, propel your business forward. If you think the concept has legs and will end up scaling the way Twitter, FB, Linkedin … Read More »

Confessions Of A Social Media Guru

by Robert Andolina on 6:53 am December 21, 2013

Matt Pattoli is the owner of Fity Social Media, a social media marketing agency that helps small & large businesses manage their social media marketing campaigns more effectively. Matt began using social media four years ago when he was a full-time internet marketer and quickly realized the power that social media holds when it comes to building brands and increasing exposure and leads. Together with his partner Grant, they have grown Fity to a global force with clients in several different countries. First, Matt, can … Read More »

5 Things Real Estate Agents Should Never Do on Google+

by Jessi Hall on 2:40 pm August 15, 2013

Google+ is an outstanding tool for real estate agents. With Google+, agents can improve local search engine rankings, become more familiar with a target audience, and build relationships with industry influencers. But real estate agents can easily invite trouble by not using Google+ appropriately. To gain the most from Google+, real estate agents should never commit the follow Google+ gaffes: #1: Oversharing Google+ is a place to create connections with your local community. But you don’t want to overshare. While a bit of personal information … Read More »

Step 11 – “Yelp(ing) Yourself Out”: 12 Steps Crucial to an RE Professional’s Internet Presence

by TheRECoach on 6:54 am May 2, 2013

According to Wikipedia … Yelp began in late 2004, but …  “The initial site was hard to use, and attracted few readers or reviewers. In an “a-ha moment”, Stoppelman and Simmons noticed that an increasing number of users were using a feature that allowed them to write reviews without being prompted. They relaunched the site in February 2005 based on unsolicited review writing.” It has since grown to over 100, 000,000 Million Users! It’s not just for Restaurants anymore … It’s for any Business Service or Product! It’s … Read More »

Step 7 – “Love to Hear Your Clients Going Tweet Tweet Tweet”: 12 Steps Crucial to an RE Professional’s Internet Presence

by TheRECoach on 5:18 pm April 4, 2013

Last Week we Discussed … Step 6 – “Ready, Set, GoDaddy”: 12 Steps Crucial to an RE Professional’s Internet Presence Today we introduce the first of 3 Social media Giants, Twitter! Please don’t comment, or email regarding the additional 267 Social Media Outlets we could have chosen (Keeping in mind that Facebook & LinkedIn are next)… I know there are lots of wonderful and exciting places to suck up your time at work, but since we are just starting out, let’s just focus on “The Big Three”     Each has … Read More »

Where the Real Money is Made with Social Media

by Drew Meyers on 11:34 pm January 23, 2012

We all need to make money from the activities we spend our time on. Social media is no different. Every so often, there is talk about social media being a waste of time and the ROI not being there since most agents can’t directly attribute transactions back to clients they received from social media. But, make no mistake about it — there are agents and brokers making money from social media. But not in the way that you think. You want to know how agents … Read More »

How Agents Can Use Online Communities to Network

by John E. Miller on 10:31 pm January 16, 2012

For real estate agents, helping clients buy and sell homes is arguably more difficult than ever before. Competition is higher and tighter for a smaller number of clients who, understandably, fear the impact of a down real estate market and are reluctant to take the leap to owning a home or buying a new one. For these reasons, finding any leverage to use when building and growing a network is a must. Fortunately, the power of the Internet remains as strong as ever. In fact, … Read More »

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