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Tag Archives: hyper local blogging

Tag Archives: hyper local blogging

Local Experts, Parkbench, and Escaping the Local News Graveyard

by Drew Meyers on 3:00 pm March 26, 2017

Rob Hahn got me thinking about the topic of local experts again. If you haven’t noticed by now, it’s a topic that I’ve been thinking about for a long time. Parkbench, the subject of a recent founder interview, is a neighborhood news platform helping real estate agents be the digital mayor of their neighborhood. They actually refer to it as a Local Leader Real Estate Marketing System (truthfully, I’m not exactly sure what that means). A bit more about their model: Real Estate is a relationship based business and … Read More »

Investing in Hyper Local in 2016 (& Anyone Need a Great Local Writer in Seattle?)

by Drew Meyers on 1:09 pm February 16, 2016

I still believe hyper local is where the opportunity is for those playing the long game in real estate. It’s the only thing that no one can easily replicate. C21 Redwood Realty gets this; see here for context (behind subscription wall). What does investing in hyper local look like? Some combination of local blogging, contributing to sites such as StreetAdvisor (a consulting client of mine), and community building face to face. I still think this strategy would work. You just have to do it. I still think … Read More »

Going Deep with Custom Local Content in 2014

by Drew Meyers on 10:10 am December 30, 2013

I believe amazing local content is one of the best long term strategies to generating organic, high quality traffic to your site. I’ve written about hyper local blogging and the content problem (clarifying post here) multiple times. As you know from my previous writing, one option to going deep with local content is to hire a freelance writer to pump out consistent articles every single week on your site/blog. Or you can of course write all the content yourself. Who is going deep with custom local … Read More »

New Businesses in Your Farm, and the Local Opportunity

by Drew Meyers on 10:31 am August 23, 2013

The other day, I worked at a coffee shop right near where I used to live in Queen Anne. The old coffee shop closed down since I was there (probably a year ago), and now its under a new name and new ownership. The new name is Cederberg Tea House. I spoke a bit with the owner, who started it with her husband, and learned several things: They have been open for 2 months They are from South Africa Real estate agents come in all the … Read More »

Hyper Local Blogs – Getting Back to the Basics of Early Real Estate Blogging

by Drew Meyers on 2:53 pm July 21, 2012

This was a comment about the hyper local landscape from Greg Fischer in the TurnOn Facebook Group yesterday (moderated by 1000Watt): Yesterday, I met with two different people who are creating hyper-local media assets. One is further along than the other. Its starting to feel like a big cluster of the same information. One outfit is curating content and re-purposing/re-posting it, yet the originator (say, a local eatery) is also publishing the content regularly (happy hour specials, etc) and has their own social media/web strategy anyway … Read More »

A Few Great LOCAL Bloggers

by Drew Meyers on 8:17 am May 3, 2012

I have a section of my Google feedreader titled “re-local-blogs” to keep me on the pulse of what local, aka hyper local, bloggers are talking about in their respective areas. Which bloggers are in that group? Heather Elias Jim Duncan Brian Copeland Greg Dallaire Teresa Boardman Lori Bee Sue Adler Are you writing truly local content? Are you curating the best of the best local news?

To Build or Not To Build Small Community Sites

by Daniel Beer on 9:28 pm January 17, 2012

At a recent real estate marketing conference that I attended, they pushed the idea of building multiple community sites that are laser focused on one area to compliment your big central site.  I thought the idea was interesting and worth consideration but I am not totally sold on it.  There are two schools of thought on this issue. One says that it is smart to build smaller niche community sites that will help to further brand you in neighborhoods you are interested in.  They can … Read More »

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