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Tag Archives: listing syndication

Tag Archives: listing syndication

The Smart Squeeze Strategy of Zillow’s Premier Agent Summits

by Sam DeBord on 5:00 am February 29, 2016

Zillow Premier Agent Summit

I went to Zillow’s Premier Agent Summit in Seattle this week. It was a focused and well-run event, one that smartly ties in with the company’s current strategy of developing uber-Zillow-agents as its core following and revenue stream. I’ll get back to that in a second, but I know that a few of you are shaking your heads in disbelief after that first paragraph. I have a reputation in certain circles as being “anti-Zillow”. I’m unapologetically quick to criticize the company when they don’t play … Read More »

Traffic Does Not Equal Leads and Clients

by Drew Meyers on 10:21 pm May 12, 2014

Redfin’s CEO, Glenn Kelman, penned a post today, titled “Real Estate Brokers Can Coexist With National Portals by Changing the Way We Share Data“ I wanted to call attention to this paragraph: Brokerage sites, including Redfin, should drive more traffic to listing brokers In the Internet Data Exchange (IDX) feeds shared with other brokerage websites, MLSs should include Google-friendly links to source listings. Requiring every MLS subscriber to link to the source listing will ensure that brokers with more listings get much more traffic, from … Read More »

A Video Response to ARG's Listing Syndication Decision

by Drew Meyers on 10:06 am February 1, 2012

Here is a video response by Fred Glick to the Abbott Realty Group’s decision to pull their listings. This is going to be an ongoing discussion for most of 2012 I would guess, as brokerages and agents around the country decide whether or not listing syndication makes sense for their businesses (I think it does). [via AGBeat]

#retechchat Transcript – Listing Syndication

by Jeff Riber on 7:46 am January 31, 2012

The topic of last night’s #retechchat was Listing Syndication. We had opinions on both sides of the fence and it was a very thorough conversation.  Here is the text transcript that I saved for those who want to read through the entire discussion: Download it HERE (best to use TextEdit on a Mac from what I hear). Alternatively, you can view the discussion on TwapperKeeper under the #retechchat hashtag. Lastly, if you’d like to vote for next week’s topic – that can be done here. Hope to see you next week!

The History of the Home — and How Homeowners Can Take Control of Their Home (& Listings)

by Drew Meyers on 6:00 am

Every home has a story — some long, some short. The history of a home includes a lot of things, depending on the age of both the home and the community it resides in. In the case of my parents home in Sammamish, that includes but is not limited to: Photos of the outhouse from 50 years ago Photos of the hideous red carpet that used to be in my bedroom The transaction date and price from the 1920’s when my great great grandparents bought … Read More »

Listing Syndication – What Do Consumers Think of ARG's Decision?

by Drew Meyers on 7:54 pm January 30, 2012

If you want to know what consumers (aka your clients) think about ARG’s decision to pull their listings (Geek Estate coverage here, here, and here), look no further than the comment thread of this article in UT San Diego. A few comments from buyers/sellers/home owners: Andrew M Why Does Abbott view it as the intellectual property of the real estate company when it’s a series of picture of MY house and details of MY house (which are all publicly available) that I’m trying to sell to … Read More »

The Real Syndication Battle: SEO. Are Brokers Giving Away Online "Real Estate"?

by Sam DeBord on 12:54 pm

Syndication SEO Real Estate

[Pre-emption of syndication flack:  I syndicate.  Most brokers do.  Many value the additional exposure in the current situation.  This isn’t a blanket condemnation of syndication.  It’s merely an analysis of the SEO byproduct of that action.] The real estate industry is buzzing about Edina Realty and ARG pulling their listings from syndicators.  The announcement, one strong view, and a different response. Most of the arguments about syndication are ignoring the elephant in the room. Real estate brokers and syndication sites are battling for SEO. 9 … Read More »

The Debate About Syndicating to Third-Party Aggregation Sites

by Kris Berg on 1:53 am

[Note from the Editor: This article was originally posted on SanDiegoCastles.com. I reposted it here because it’s relevant to this audience of geeky real estate professionals looking to figure out what to do about listing syndication in 2012. I haven’t been able to figure out how to share the same comment thread on both blogs via Disqus – please let me know if you know how to do that] As reported by Inman News (“Premium” content – sorry), Abbott Realty Group (ARG) recently announced that they will … Read More »

The Importance of Strategic Distribution

by Spencer Rascoff on 9:24 am January 10, 2012

[Note from the editor: This article is re-posted from Spencerrascoff.com & Spencer’s Active Rain blog. Given the recent listing syndication discussion, I thought it would be relevant to the Geek Estate Community] It’s a new year, so what better time to take on a controversial topic: listings syndication. There is a lot of discussion about this in our industry, and I thought it was time to give Zillow’s thoughts on this important topic. My comments below will also be the basis of my speech at this week’s … Read More »

Edina Realty Stops Syndicating Their Listings — I'm Confused (Again)

by Drew Meyers on 12:12 pm November 18, 2011

Sorry, I’m slightly confused for the second time in a week. You’ve probably heard the rumblings in the industry for awhile about brokers threatening to stop syndicating their listings. But no one has put their foot in the sand — until now. Edina Realty announced they were going to stop syndicating their listings to top sites like Trulia and Realtor.com. Here is the statement they released: Edina Realty is responding to the changing business models of third party aggregators. Third party aggregators are not brokers and … Read More »

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