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Tag Archives: listing syndication

Tag Archives: listing syndication

Zillow Group Acquires New Home Feed, and a Quick Update on Syndication

by Drew Meyers on 9:30 am September 13, 2017

You may have seen the news that Zillow Group acquired New Home Feed, which does syndication for new construction. Makes strategic sense for Zillow Group to get a bigger foothold in new construction syndication. Listing Syndication Landscape Update You may remember my prediction on the listing syndication landscape I wrote in 2015. Since then, Zillow Group has bought Bridge Interactive. They’ve combined it with Retsly. Bridge partnered with Black Knight. Realtor.com has done…nothing? What is the next move, and who is making it?

The Smart Squeeze Strategy of Zillow’s Premier Agent Summits

by Sam DeBord on 5:00 am February 29, 2016

Zillow Premier Agent Summit

I went to Zillow’s Premier Agent Summit in Seattle this week. It was a focused and well-run event, one that smartly ties in with the company’s current strategy of developing uber-Zillow-agents as its core following and revenue stream. I’ll get back to that in a second, but I know that a few of you are shaking your heads in disbelief after that first paragraph. I have a reputation in certain circles as being “anti-Zillow”. I’m unapologetically quick to criticize the company when they don’t play … Read More »

The Future Listing Syndication Landscape

by Drew Meyers on 6:40 am January 13, 2015

Here’s a rough prediction for what will take the place in the listing syndication arena after the “ListHub-Zillow divorce” (for more analysis on the deal, read Rob Hahn’s thoughts here and here): Zillow will continue to invest in their listing management and reporting dashboard. Brokers & MLS’ will want an independent vendor that will send their listings to all portals, with no vested interest in any particular portal. Companies like Bridge & ListTrac will focus on being unbiased as a point of differentiation, and gain traction with early … Read More »

Traffic Does Not Equal Leads and Clients

by Drew Meyers on 10:21 pm May 12, 2014

Redfin’s CEO, Glenn Kelman, penned a post today, titled “Real Estate Brokers Can Coexist With National Portals by Changing the Way We Share Data“ I wanted to call attention to this paragraph: Brokerage sites, including Redfin, should drive more traffic to listing brokers In the Internet Data Exchange (IDX) feeds shared with other brokerage websites, MLSs should include Google-friendly links to source listings. Requiring every MLS subscriber to link to the source listing will ensure that brokers with more listings get much more traffic, from … Read More »

A Video Response to ARG's Listing Syndication Decision

by Drew Meyers on 10:06 am February 1, 2012

Here is a video response by Fred Glick to the Abbott Realty Group’s decision to pull their listings. This is going to be an ongoing discussion for most of 2012 I would guess, as brokerages and agents around the country decide whether or not listing syndication makes sense for their businesses (I think it does). [via AGBeat]

#retechchat Transcript – Listing Syndication

by Jeff Riber on 7:46 am January 31, 2012

The topic of last night’s #retechchat was Listing Syndication. We had opinions on both sides of the fence and it was a very thorough conversation.  Here is the text transcript that I saved for those who want to read through the entire discussion: Download it HERE (best to use TextEdit on a Mac from what I hear). Alternatively, you can view the discussion on TwapperKeeper under the #retechchat hashtag. Lastly, if you’d like to vote for next week’s topic – that can be done here. Hope to see you next week!

The History of the Home — and How Homeowners Can Take Control of Their Home (& Listings)

by Drew Meyers on 6:00 am

Every home has a story — some long, some short. The history of a home includes a lot of things, depending on the age of both the home and the community it resides in. In the case of my parents home in Sammamish, that includes but is not limited to: Photos of the outhouse from 50 years ago Photos of the hideous red carpet that used to be in my bedroom The transaction date and price from the 1920’s when my great great grandparents bought … Read More »

Listing Syndication – What Do Consumers Think of ARG's Decision?

by Drew Meyers on 7:54 pm January 30, 2012

If you want to know what consumers (aka your clients) think about ARG’s decision to pull their listings (Geek Estate coverage here, here, and here), look no further than the comment thread of this article in UT San Diego. A few comments from buyers/sellers/home owners: Andrew M Why Does Abbott view it as the intellectual property of the real estate company when it’s a series of picture of MY house and details of MY house (which are all publicly available) that I’m trying to sell to … Read More »

The Real Syndication Battle: SEO. Are Brokers Giving Away Online "Real Estate"?

by Sam DeBord on 12:54 pm

Syndication SEO Real Estate

[Pre-emption of syndication flack:  I syndicate.  Most brokers do.  Many value the additional exposure in the current situation.  This isn’t a blanket condemnation of syndication.  It’s merely an analysis of the SEO byproduct of that action.] The real estate industry is buzzing about Edina Realty and ARG pulling their listings from syndicators.  The announcement, one strong view, and a different response. Most of the arguments about syndication are ignoring the elephant in the room. Real estate brokers and syndication sites are battling for SEO. 9 … Read More »

The Debate About Syndicating to Third-Party Aggregation Sites

by Kris Berg on 1:53 am

[Note from the Editor: This article was originally posted on SanDiegoCastles.com. I reposted it here because it’s relevant to this audience of geeky real estate professionals looking to figure out what to do about listing syndication in 2012. I haven’t been able to figure out how to share the same comment thread on both blogs via Disqus – please let me know if you know how to do that] As reported by Inman News (“Premium” content – sorry), Abbott Realty Group (ARG) recently announced that they will … Read More »

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