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Tag Archives: National Broker Public Portal

Tag Archives: National Broker Public Portal

Looking to the Future, and Not the Past

by Drew Meyers on 2:22 pm March 31, 2015

Some of you may know that the Broker Public Portal recently hit its initial funding milestone. I just looked at the website again. The most prominent message on the page… NATIONAL MLS CONSUMER FACING WEBSITE I still don’t get the investment strategy. The web is 20 years old. Investing in a website NOW has an incredibly low likelihood of long term success due to the fact that we are long past the saturation point on the web. Buyers are not racing to find a new website to find properties, … Read More »

Upstream & The National Broker Public Portal: Unearthing, Creating Super-MLS Data Layers

by Sam DeBord on 7:27 pm March 2, 2015

Upstream, Broker Portal, and MLS Data

Project Upstream aims to become the defender and gatekeeper of brokers’ real estate listings nationwide.  The National Broker Public Portal intends to provide a nationwide display of data that puts brokers at the controls.  The former is not intended to exclusively fuel the latter (though it seems like a match made in heaven–more on that later). Upstream is not an MLS and will not replace the MLS’s co-broker, commission, and professional standards roles.  Its creators do not intend for it to be public-facing on its own.  It’s … Read More »

NRT’s Flank…is a Flunk

by Drew Meyers on 11:49 pm February 24, 2015

NRT threw some money at the portal space, with the launch of When I question whether brokerages / franchises have the chops to compete with the big portals (see here), this “portal” is exactly what I mean (in less than 3 minutes of looking)… Not responsive – doesn’t work on mobile. Took 5-10 seconds for the home page to load on my desktop An iframe for local info. See –> ZERO unique content [Update 3/1: There is a iOS version of the site when … Read More »

The National Broker Public Portal: Simplicity, Differentiation Are the Paths To Success

by Sam DeBord on 3:30 pm February 22, 2015

Simplicity - Broker Public Portal

There has been a lot written about the possibility of a national Broker Public Portal for real estate–probably too much, for a project that’s nowhere near being off the ground yet.  Still, the idea rallies the spirits of many brokers, so it has legs. The hurdles in front of the project are massive, and they shouldn’t be ignored.  They should become the focus of the project.  Its success will not be driven by trying to overcome them, but finding a way around them. A member-led … Read More »

Incentives for the Broker Public Portal

by Drew Meyers on 1:10 pm February 20, 2015

A new detail about the Broker Public Portal, from Rob’s conversation with Victor Lund: …the thinking behind the BPP corporate structure is that it will be structured more-or-less as a non-profit. Shares in the company cannot be sold, and no dividends will ever be paid. Should a company leave the BPP, and it has shares, it surrenders them back to the company without compensation. A non-profit? Really? Can you think of a single non profit entity that has managed to compete at massive scale online? (in an … Read More »

Will Real Estate Follow Travel in Consolidation?

by Drew Meyers on 9:58 pm February 14, 2015

In January of 2014, I wrote: Will the industry take an Orbitz approach (6 largest airlines teaming together to take on Expedia, Travelocity, etc), with the largest franchises/brokers teaming together to build a new portal? The national broker public portal — which I’ve written about here and here — is pretty much exactly that; an Orbitz approach by the industry. Some of you may have seen the news that Expedia bought Orbitz this past week. Will we see the same thing happen in real estate … Read More »

A Follow Up Related to the National Broker Public Portal

by Drew Meyers on 6:01 pm February 13, 2015

A couple months ago, I wrote a few thoughts about the National Broker Public Portal project. As a result of seeing Rob’s recent post, I noticed there are a few updates to share, such as the new website ( and they are in fact moving forward with raising $250,000 in funds to start. There’s a summary of the timeline and rough allocation of funds here. One slide I want to call attention to: Raise $250,000 from Brokers and MLS’ to form corporation and build business plan and … Read More »

The National Broker Public Portal?

by Drew Meyers on 7:30 am December 31, 2014

Some of you may have seen this NBPP (National Broker Public Portal) proposal: A few thoughts: This just sounds like rebuilding Zillow, 10 years late. How exactly will such a portal attract buyers away from zillow/trulia? What’s different/unique? Note Cyberhomes for an example of how that strategy has worked in the past. Once the 7.6-12.5 million is invested, what is going to be invested going forward to innovate/compete? Where is the money going to come from? Is there a defensible moat that would make this an interesting … Read More »

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