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Tag Archives: pocket listings

Tag Archives: pocket listings

A Few Thoughts on the Launch of PocketList

by Drew Meyers on 11:34 am November 5, 2015

PocketList launched today (see here). Pocket listings is a topic I’ve written about several times, and think about “off market” dynamics on a daily basis since Horizon is essentially a marketplace for off the market hospitality exchange. A few thoughts after playing with the app this morning: I like the fact they verify buyers before giving them access to listings. I actually think they should go one step further and only let people who are pre-approved access listings. (Update: they do actually require proof of pre-approval). On … Read More » (and HomeCanvasr Updates)

by Drew Meyers on 9:09 am October 23, 2015

HomeCanvasr, one of the many attempts to put a marketplace around pocketlistings, launched a new site this week. Ballsy guerrilla marketing move. I like it. The team also launched HomeCanvasr 2.0 and raised a round of funding, which you can read about here.

More on Pocket Listings, and Discrimination in Real Estate

by Drew Meyers on 7:58 am September 16, 2015

I’ve long thought pocket listings is an opportunity that will be captured in a big way (see here as well as here for some previous writings). One thing I hadn’t thought through was the downside of pocket listings. It’s the same as the downside to community (a topic I think about every day). Discrimination. IF you take fairness off the table — ie if it no longer matters whether African Americans, Hispanics, Jews, etc have equal opportunity to get housing — there is really no need … Read More »

HomeCanvasr Goes After Pocket Listings

by Drew Meyers on 7:14 am July 3, 2014

HomeCanvasr recently relaunched with a focus of enabling buyers in New Jersey to find pocket (& coming soon) listings. Smart to go after one small geographic area, in a quest to build marketplace liquidity. This startup spotlight video is a little dated (late last year), but it details a bit more about what they are aiming to accomplish: Turns out there is something to this pocket listing opportunity… PS: Maybe it’s just me, but I think HomeCanvasr should consider a re-brand. I have never once … Read More »

Coming Soon – Zillow Takes a Stab at Capitalizing on Pocket Listings

by Drew Meyers on 11:29 pm June 11, 2014

I think a massive home run opportunity, is to build a marketplace for pocket listings with a consumer base rather than just agents. Zillow is going after the pocket listings opportunity with “Coming Soon“… Smart. Very, very smart.

Using Pocket Listings to Shift the Balance of Power Away from the MLS

by Drew Meyers on 11:38 am May 5, 2014

Yes, there are dangers to pre-MLS listings. But a large chunk of houses are bought and sold that way anyway. When it comes to consumer internet opportunities, those that give consumers what they want — which in this case, is access to listings the general public can’t find — are generally the ones that win long term. Here is a strategy that Zillow, Trulia, or Move could take, as the 1st step in shifting the balance of power away from the MLS (this more geared … Read More »

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