Another portal, targeted at millennials? Will that get adopted? It seems we’re about to find out with Zillow Group’s upcoming launch of RealEstate.com.

Positioning a home on the real estate market so that it sells quickly relies on a range of carefully selected advertising and marketing tactics. Real estate agents seek out all the latest tools, resources, and strategies to draw more interested buyers to open houses and…

For many real estate agents, using technology for relationship building is often overlooked or not prioritized correctly. Technology is best used to maximize your most profitable revenue stream first and foremost. Consequently, this will lead to trying other sources when appropriate for your marketing budget….

I just saw a post on Linkedin from Jeremy Crawford, CEO of RESO regarding the release of a new API designed to allow technology companies create connections to MLS data. Innovation like this and the Spark platform from FBS are sure to accelerate a great…

Rob Hahn got me thinking about the topic of local experts again. If you haven’t noticed by now, it’s a topic that I’ve been thinking about for a long time. Parkbench, the subject of a recent founder interview, is a neighborhood news platform helping real estate…

I’m on record as being a skeptic on HouseCanary. I thought I’d share a video of a presentation by their CEO, Jeremy Sicklick (via VendorAlley): After watching the video — I’m still a skeptic. It seems home price indexes at the block level is their…

Thank you to our March sponsors… HomeStack specializes in creating and servicing mobile apps for the California Real Estate Market. With 4,000+ mobile apps built to date, they are the leading personalized real estate app company in the industry and are endorsed by many well respected…

At the bar prior to the Seattle Sounders home opener Sunday night, I was shocked when I looked over and saw the tail end of a Homelight television spot. Most recent: Older iteration: The smarter way to find a real estate agent. I get why they…

AirBnB. Okay, okay. You’ve likely heard of them. Unless you’ve been under a rock for the past 10 years. But you don’t think of them as a long term rentals company/product. If you’re like the rest of the world, you think of them as a…

Partly as a result of getting hooked on Mad Men, I’ve been thinking a lot about branding the last couple weeks. A major cornerstone of branding is certainly your central value proposition. Below is 360modern’s: What’s your primary value proposition? How are you different?