Good marketers know that lead generation offers can be powerful tools to rein in that next big lead and grow a business. A lead gen offer on a website usually consists of a box on the sidebar of a page asking for the prospect’s name…

I’ve been reviewing dozens of CRMs over the past year for projects within my own team as well as others’ businesses. The majority of these discussions include a fairly simple question: Will this CRM automatically import/update itself with the leads I get from various sources?…

The Internet offers a variety of methods, such as social media, search engine optimization and pay-per-click ads that realtors can use to gain leads and convert them into sales. But the problem that most realtors experience when marketing on the Internet is that the customers…

Over the past 6 years, direct mail marketing has been one of the most successful methods that I’ve relied on to find motivated sellers. It has yielded a consistently solid response rate, which has resulted in my ability to generate more leads, close more deals…

Seth provides another good reminder: there is no perfect moment. Get off your butt, and do something (as I’ve said before). Not when you have $20k in savings. Not when your kids go to college. Not once you hire 5 more agents. Not once you…

I passed through Nimbin, Australia (the hippy/drug capital of Australia – see this & this) the other day, and snapped the following photo… Goes to show, this “lifestyle” thing is understood far and wide. Start here to figure out how to build your own lifestyle…

In our latest real estate tech interview, I’m talking to Travis Thom of Leads2Listing.com. Without further adieu, here’s a bit more from his own mouth… What do you do? I am founder and creator of www.Leads2Listing.com, a lead generating website built to attract Sellers for Listing Agents…

In a subsequent post I plan to do a video review of several of the mapping IDX products out there. You might say that IDX comparisons have been done to death, but I want to specifically focus on the usability aspect of map search products….

As an agent, a broker, or a technologist, you probably interact with a world of small vendors who provide one or a few software services and do it well.  I’ll call these micro-vendors, as opposed to vendors, who provide a whole suite of services. For…

I often wonder why the lists of important numbers people keep on their fridges seldom contains a realtor’s information. Granted, it’s not like someone needs to call their realtor every day. However, it would still be nice to achieve that trusted professional status, wouldn’t it?…