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Real Estate Marketing is Not a Single Strategy Industry

Real Estate Marketing is Not a Single Strategy Industry

You can succeed by blogging 5 times per week. Or not. You can succeed by video blogging once per week. Or not. You can succeed by spending money on Zillow. Or not. You can succeed by syndicating your listings to all corners of the web….

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Next Steps for Geek Build Participants

Next Steps for Geek Build Participants

Once the steering committee’s IDX recommendation is complete, then we can really move on to getting the wireframes completed, designed, and built. I thought it would be helpful to put together a checklist for site participants so they know exactly what they should be working…

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Calling IDX Customers of iHomeFinder, Real Geeks, Displet, and IDX Broker

Calling IDX Customers of iHomeFinder, Real Geeks, Displet, and IDX Broker

The steering committee for Geek Build 2012 would absolutely love to have an IDX Review for each of the 5 IDX providers still on the table prior to making a final recommendation. Daniel Bacon has written a full review of Diverse Solutions, but there are 4…

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Long Term vs Short Term

Long Term vs Short Term

In every business, there are short term considerations and long term considerations. Short term decisions often lead to quicker revenue, but cost more and take money and resources from building your long term brand. Long term decisions give you greater strategic flexibility over the long…

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Geek Build 2012 IDX Review #1 – Diverse Solutions

Geek Build 2012 IDX Review #1 – Diverse Solutions

This is the first of several posts relating to the IDX solutions that are on the table for Geek Build 2012, and focuses on my experience with Diverse Solutions. This post is meant to start a dialogue relating to the pros and cons of their…

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Online Advertising 101 – Real Estate People, DON’T READ THIS

Online Advertising 101 – Real Estate People, DON’T READ THIS

[Note from editor: This was original published on Phacient.com and shared here since it’s relevant to the Geek Estate audience] A Familiar Scenario Let’s say I owned a commercial website like, say, The New York Times online. I have editorial content and ads that run throughout the…

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Google Over SEO Penalty Coming Soon

Google Over SEO Penalty Coming Soon

Photo rights: John Nowak, CNN If you haven’t already began a major SEO overhaul for your real estate website based on Google’s Panda Update—now could be a good time to start. Google doesn’t generally announce algorithm changes before they happen, but, as reported by Barry Schwartz at Search…

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A March Madness Bracket Update for Those Participating

A March Madness Bracket Update for Those Participating

I wanted to share a quick update on the standings of our Geek Estate Ballers NCAA March Madness group on Yahoo. After two rounds of action (which I’ve found no way to watch from Southeast Asia unfortunately), here are the top three in the rankings:…

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Content Checklist Prior to Launching a New Real Estate Agent/Broker Website

Content Checklist Prior to Launching a New Real Estate Agent/Broker Website

I can tell you from experience that client content is the biggest challenge to launching websites in a timely fashion. Yes, strategy, vision, wireframing, design, and development takes time — but so does content. And great content is an absolute requirement to an amazing website…

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Geek Build Steering Committee Decision — Web Hosting Recommendation

Geek Build Steering Committee Decision — Web Hosting Recommendation

The steering committee has discussed the web hosting question amongst ourselves and made a final decision. Well, STRONG recommendation is a better term since we can’t mandate that participants switch their web hosting provider. Our recommendation is that all site participants put their primary website on…

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