Are you a listing agent?  I sure am not.  Rather, I am a marketing agent.  I don’t list property.  I create strategic marketing plans.  I directly influence the sales process on behalf of sellers. The word “listing” completely devalues the work of an effective real…

The topic of tonight’s #retechchat was Keyword Research/Selection. Regarding helpful keyword research tools, here are some suggestions from Rivers Pearce: re: tools…adwords keyword tool/estimator, google analytics kw data (paid & organic), manual search, twitter, FB #retechchat Here is the text transcript that I saved for those who…

With the long Thanksgiving weekend behind us, we’re gearing up for another lively #retechchat — tonight’s topic of conversation will be Keyword Selection/Research. If you have questions, want to learn, or just lurk – join the conversation Monday at 6 PM PST / 9 PM EST. Remember, you…

Social media is not easy, nor is it free. Time is money..and social media requires a ton of time on a specific platform if you want to see your investment payoff. And that’s precisely why so many fail. Either, A) they don’t put in the…

The topic of last night’s #retechchat was Tech Tools You’re Thankful For. Even battling against Monday Night Football, the discussion was extremely lively and focused largely on iPad Apps for the first 40 minutes. Among other items, CRMs, iPhones, Droids, and ApptleTV’s were discussed as…

With the holiday season quickly approaching (how is it ALREADY Thanksgiving?), tonight’s topic of conversation will be Tech Tools We Are Thankful For (thanks Jeremy). Come with your opinions as to what the best tech tools are, and what the best strategies are for utilizing those tools. Remember,…

There’s a new series of in person events starting soon from my friends Rob Hahn and Sue Adler (Sue is a client of Virtual Results) — HearItDirect. From the about page: There has been a missing voice in real estate. Although there is no shortage of learning…

Sorry, I’m slightly confused for the second time in a week. You’ve probably heard the rumblings in the industry for awhile about brokers threatening to stop syndicating their listings. But no one has put their foot in the sand — until now. Edina Realty announced…

In many markets the online classified site Craigslist.org gets insane amounts of traffic. Many real estate agents have attempted to take advantage of this by repeatedly posting ineffective ads and conclude it’s not a reliable source of website traffic or lead generation for them. Heck,…

The topic of last night’s #retechchat was Conversion Strategies. Here is the text transcript that I saved for those who want to read through the entire discussion: Download it HERE (best to use TextEdit on a Mac from what I hear). Alternatively, you can view the discussion on TwapperKeeper under the…