I think it’s safe to say every great real estate agent or broker website needs to have compelling community pages for each community in their entire geographic coverage area. What’s going to differentiate those community pages from everyone else? VIDEOS Here are a few examples…

The topic of last night’s #retechchat was “I am Not a Lead”. As you probably expected, there were no shortage of opinions on this subject. We all know no one likes to be thought of as a “lead” by anyone. As to how to avoid…

Social media networks such as Facebook and LinkedIn have truly changed the way we do business across the world, including real estate. When it comes to everything from shopping to buying a house, many people first turn to the internet before spending time in the…

Tonight’s topic of conversation will be “I am Not a Lead”. This topic stemmed from a conversation a few weeks ago during #retechchat with Inna Hardison. We’ll discuss how to both attract and discuss potential clients (aka leads) online. Here’s a video you might want…

One of the many lessons that social media has taught us is that you need to go to where the conversations are happening, then skillfully listen and engage. At the turn of the century, people would congregate down at the general store and swap stories…

The topic of last night’s #retechchat was Analytics and Conversion. Here is the text transcript that I saved for those who want to read through the entire discussion: Download it HERE (best to use TextEdit on a Mac from what I hear). Alternatively, you can view the discussion…

I have been using a VA (Virtual assistant) in my business since about 2000. It started out with just needing a little extra help for Christmas cards and then a database mail out. It wasn’t until 2003 that it started to become a normal addition…

You’ve voted — tonight’s topic of conversation will be Analytics and Conversion. If you have questions, want to learn, or just lurk – join the conversation Monday at 6 PM PST / 9 PM EST. Remember, you can vote for future topics here. For those who want to…

After the latest attempt at publishing MLS sales statistics for real estate agents in a public forum went down in an inglorious blaze, many people inside and outside the industry are still interested in the possibility of a second try.  It may be an outside 3rd…

Content is King. You have heard it before. If you don’t have good content on your blog, then who will want to read it? My biggest concern when I decided to start a real estate blog was that no one would care. I didn’t want to invest…