If you are a real estate agent or broker, answer the following questions: Are you knowledgeable about your local community (and potentially other topics completely unrelated)? Do you want to be viewed as an expert in your local community? Do you love getting featured on…

I’ve been using the Roost App to pre-plan my Facebook business page posts for a few weeks and I must say that I’m impressed with the ease, convenience and supplied content. My personal real estate fan page has been around for about a year, and…

Effective use of QR codes in your marketplace will make you look like a tech-savvy, industry-leading rock star.  Ineffective use, will make you look like a fool. You only need to understand one principal to direct your QR strategy.  Your end-user, or lead, is using…

The topic of tonight’s #retechchat was SEO. It’s a topic we’ve spent a lot of time on here at Geek Estate over the past couple weeks — which I think proves its importance to agents and brokers. We spoke at length about linkbuilding, which is…

We’ve been writing about SEO quite a bit recently here at Geek Estate, but that’s because it’s a topic that is clearly misunderstood by many and strategic to any agent or broker aiming to dominate their local market in the next five years. It’s obvious…

Why do you read the stuff on this site?  Do you follow and get feeds for techie, geeky, hot off the press articles and ideas?  Do you love the idea of writing, being quoted, seeing your name shared around the net on Facebook, Google+ or…

As a result of popular demand, the topic of discussion for #retechchat tonight will be SEO for the second time (1st transcript). This doesn’t really surprise me given the number of SEO-related questions I answer on a regular basis. If you have questions, want to learn, or…

I recently piped in on a REW thread concerning links from .edu’s and .gov’s, and it got me a little “miffed”. I thought it would make for a good post topic to cover here because there are ways of getting these links without being spammy….

If you have a real estate website then it is essential that you are property utilizing search engine optimization (SEO) to its fullest. Here are 10 SEO tips that are great for any real estate website. Tip #1: Do Your Research When creating (or promoting)…

I’m assuming 99% of the readers of Geek Estate know the major US portals like Zillow, Trulia, Yahoo! Real Estate, and Realtor.com. A smaller percentage have probably heard of the likes of Frontdoor and Hotpads. But I would bet very few are familiar with many,…