The topic of tonight’s #retechchat was Online Lead Incubation. Among other things, there was a wide range of discussion about forced registration (& lack thereof), conversion rates, and follow up strategies. Here’s a great tweet from Jeffrey Douglas that resonated with me on the topic…

As review sites like Yelp grow in popularity, so does the need for real estate agents to be cognizant of how that can affect their business. Many agents are reluctant to have this level of transparency, yet this is a reality of today’s web 2.0…

The topic of discussion for #retechchat tonight will be Online lead Incubation. In other words, how to turn an initial email address from an IDX registration, home value form, or other conversion tactic into an actual client. If you have questions, want to learn, or just want…

I agree with Marlow — this is a great example of a real estate marketing video (for 92 Sandhill Road). Are you creating videos for your listings? If so, how do they compare to this? How much are you spending on video?

We have a giveaway for 3 lucky Geek Estate Readers — a FREE 30 Gigabyte SugarSync account. For those of you who aren’t familiar with SugarSync, it’s your personal cloud to back up all your music, photos, documents, and videos across all your various devices….

For those who missed them, here are a few articles/announcements from this week that may be of interest: WalkScore released a new WordPress plugin (downloadable here) Where is Real Estate’s PIE? – I’m working on a separate post with more of my thoughts on this…

Google is arguably the best search engine on the web with everything from Google+ to Google AdWords. Over the last several years the company has landed in the top of the Fortune list of the top 100 employers, offering employees everything from nap areas to…

Another question from Jason Richards: How do you determine whether or not to target common search phrases vs uncommon search phrases? How do you find a happy medium? As a general rule of thumb, specifically targeting uncommon search phrases is not a good use of…

Here’s a question from one of Virtual Results’ clients – Kurt Maier: What is the best way to utilize social media to drive traffic back to your website? Whereas your website is (or should be) great at conversion, but attracting traffic to it is hard….

Every “builder” understands the importance of a strong foundation. When most people think of builders, they likely think of home builders — so let’s run with that a bit. For those that know what they are doing (ie home builders), the process of building a…