For those interested in building a strong web presence with community information as a way to reach consumers in your area, there is a great post at MediaShift that is well worth reading that details 8 steps to building a community hub. Once again, this…

Coldwell Banker is now on YouTube with their Coldwell Banker “On Location” channel — http://www.youtube.com/coldwellbanker — where consumers will be able to view agent profiles, walkthroughs of listings, community snapshots, and advice videos from Coldwell Banker agents. For further details, head over to Inman for…

Effectively immediately, iPhone users can now download a free Zillow application for the Apple iPhone. I’ve been working with a pre-release version of the app over the past couple of days. I put it through its paces doing a search with my oldest daughter and…

Century 21 just announced the new “communities” section of their website (via FoREM), which is a question and answer product allowing agents and consumers to communicate publicly (somewhat similar to Zillow Advice and Trulia Voices). In addition to the new Communities section of Century21.com, they…

Thanks for the encouraging emails I got from my last post, “Creative Link Building, Real Estate 101“. One of the questions that kept coming up was, “how do you determine domain authority / trust?” To answer this question, SEOmoz has a great video about domain…

There’s a fantastic article over on Search Engine Journal worth reading. The topic? How to Build an Authority Site from Scratch. For those of you who follow this blog closely, you probably noticed the post the other day about how Google’s algorithms have changed over…

I haven’t seen anyone in the real estate space pick up the news of that Google launched an API for Google Analytics, so thought I’d quickly mention it to this audience in case you don’t follow Techmeme on a daily basis. You can see the…

…can be tough. Here’s a great article with some tips. [via Ines Hegedus-Garcia at Agent Genius]

Before we begin the creative link building process, its important to understand what search engines are looking for when ranking websites. I know, youʼve heard it before, Page Rank, Page Rank, Page Rank. Well, Iʼm here to tell you, forget about Page Rank! While PR…

By now, you’ve probably figured out my interest in SEO. Anyway, Rand Fishkin of SEOmoz has a great post explaining his thoughts on how Google’s rankings have changed over the past few years. I’d highly recommend heading over to read the whole post.