I’ve talked about live chat/messengers as a conversion tool before. Today, I came across an approach I like from Zestful as a result of Eric Marcoullier’s tweet: Notice: You don’t have to wait here to get Mat’s reply Telling the website visitor exactly what they…

We don’t spend a lot of money on real estate marketing, but Facebook is one place where we dabble in ads. For those of you in the Real Geeks platform or those considering it, they just released a new feature that really improves the Facebook…

I posted an update to my employment profile on LinkedIn recently. Shortly thereafter, I received a nice message from a past work associate: “Congrats on the new role! Hope you’re doing well!” I quickly thanked the sender. Seconds later, another message came through: “Congrats on the new role!…

I post a lot about bad technology – I’m looking at you Zillow and Redfin – so I felt like it was time for a look at some really good software that we’ve started using at Virgent.  We’re big believers in Facebook advertising, and we’ve always struggled…

I wrote about Slack well over a year ago — and been using it on a daily basis to communicate with my team ever since. Slack now has more than 2 million daily users, and released an app directory today (with 160 apps). If you’re…

When you post something on Facebook, Twitter, or Pinterest, do you close your eyes and hope that it looks the way you want it to? If so, you should be using Open Graph, the social media protocol designed by Facebook back in 2010. Open Graph…

Facebook launched Notify today (see Product Hunt discussion here). I left the following comment on Product Hunt: This is an attempt to be a better way to consume news…which is basically what Twitter is already. My question is whether there is enough sources that “matter”…

I came across Burner Connections this morning. I’ll be honest, I thought it was some sort of networking app for Burners when I first saw the name — but think of it as “apps for your phone number”. I’m curious to see whether any real estate use…

Another bit of news today worth noting, my friends over at 1000Watt have joined forced with another friend Audie from Lion & Orb. The deal means 1000Watt will work closer to help their clients gain access to a trusted PR agency in the industry. Congrats to the great…

One of the guest contributors or I write about some of the topics and news specific to real estate industry. For those topics, of course you can discuss them in the comments. But we don’t write about everything, and we never will. That said, wouldn’t it be cool if there…