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The Importance of Strategic Distribution

The Importance of Strategic Distribution

[Note from the editor: This article is re-posted from Spencerrascoff.com & Spencer’s Active Rain blog. Given the recent listing syndication discussion, I thought it would be relevant to the Geek Estate Community] It’s a new year, so what better time to take on a controversial…

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Yahoo Site Explorer is Gone! Now What?

Yahoo Site Explorer is Gone! Now What?

For many prolific real estate agents, SEO has become an essential facet of their lead generation, surpassing printed media, direct marketing, etc. And although algorithms used by search engines continue to evolve and place weight on different metrics, links remain a constant factor having a…

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A Brutally Honest Case Study

A Brutally Honest Case Study

For a weeks I have been searching high and low, attending webinars and a two day marketing conference, scouring through forums, spending countless hours on the phone with vendors, and countless more Googling everything and anything I could think of to reinvent my site that…

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What real estate CRM's can learn from Highrise

What real estate CRM's can learn from Highrise

It seems there are as many real estate crm providers out there as agents in the business. A quick google search for the phrase real estate crm returned over 30,000,000 results! With so many companies competing for the same customers you would think several players…

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The End of the Web and the Emergence of "Post Social"

The End of the Web and the Emergence of "Post Social"

Those who know me know I’m a huge Fred Wilson fan, who I happen to think is one of the best community builders on the web. But that’s not the point of this post. Fred posted the following video on AVC Sunday, and 1 day…

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Improving The Rental Process with Social Context

Improving The Rental Process with Social Context

We don’t spend much time covering the rental market here on Geek Estate, though clearly it’s a significant chunk of business for many agents in markets like San Francisco, Chicago, and New York. This post on AG got me thinking about rentals a few days…

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Craigslist Real Estate Strategy: More Traffic & Leads

Craigslist Real Estate Strategy: More Traffic & Leads

In many markets the online classified site Craigslist.org gets insane amounts of traffic. Many real estate agents have attempted to take advantage of this by repeatedly posting ineffective ads and conclude it’s not a reliable source of website traffic or lead generation for them. Heck,…

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SANDICOR Launches a Consumer Site — I Don't Get It

SANDICOR Launches a Consumer Site — I Don't Get It

Sandicor is now in the business of competing to be a top 20 consumer real estate website in San Diego. Here’s the email that was sent out yesterday to all SANDICOR members San Diego’s four Association of REALTORS® and Sandicor are excited to announce the release…

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Zillow Acquires Diverse Solutions – What Does This Mean for Everyone?

Zillow Acquires Diverse Solutions – What Does This Mean for Everyone?

+ Wow, the Zillow acquisition of Diverse Solutions for $7.8 million in cash and stock is big big news for this industry. I’ve got a unique perspective on this announcement for a few reasons: At Virtual Results, we work extremely closely with Diverse Solutions. Their dsIDXpress…

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What Makes a Great Sellers ("List with Us") Page?

What Makes a Great Sellers ("List with Us") Page?

The overarching question I’d like your feedback on is this: What Makes for a Great Sellers Page? For those who work the list side of the real estate process, how do you win listing presentations and convince sellers to hire you? I suspect a great…

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