The best real estate contact management software and email marketing solutions offer Email Campaign Reports. These reports give you insight into your email marketing efforts; they provide you with data on who and how many people opened a mass email you’ve sent out, who and how many people…

Like you, on a given day I receive a lot of email. Some of that email is marketing related and from companies whose products and services I use. Now, while I read many of these emails, I delete a lot of them without really giving…

For the last number of months I have been considering a video email marketing software called BombBomb and I have finally decided to take the plunge.  After having done so much research I thought GEB readers would like to get the cliff notes version of…

I hate being a hypocrite, and I just realized I’ve been one when it comes to email updates on this site. You see, when I sign up for something via email elsewhere on the web and the emails make me click through to the website…

Is email marketing dead like some have claimed? Or is it alive and well, proving more effective and beneficial over other key channels of communication? As you’ll see below, email communications should not be underestimated and e-Newsletters in particular, combined with Email Campaign Reporting, can…

I’m as big a fan of email communications as the next guy, but emails must be sent with my permission. Or I have to know the person emailing me. Or heard their name from someone at least. Or be able to find out how I…

Drip email campaigns seem to be one of the big marketing ideas agents are using these days… Agents are actually taking the users that are signing up on their websites to receive new listing email alerts of new properties and placing them on a drip…

As many social media experts, gurus, and ninjas try to “monetize” social media for their clients, others are focusing simply on the connection and interaction with clients.  Dare I say “engaging”?  Engagement used to be for when 2 people decided to get married, but today…

After hundreds of changes and experimentation with various email campaigns, I offer the 7 most important things I’ve learned about drip campaigns for real estate

“Mr. Watson, come here, I need you”…recognize those infamous words? I hope so, they are the words spoken by Alexander Graham Bell to his assistant, Mr. Watson (Is this the same guy that Sherlock Holmes called “Homey”?). History has recorded this as the very first phone…