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Consumers are Looking for More than Listings, they are Looking for a Place to Live. Does Your Website Help them Accomplish that Goal?
I’m participating on a panel discussion at Real Estate Connect in New York City on Leveraging the Wide Open Web to Create a Rich User Experience: Consumers are looking for more than a house; they are looking for a place to live. The panel is…
Missed Opportunity in Social Media Marketing: The Rental Market
Ever since Zillow launched rentals a few weeks ago, I’ve becoming more and more convinced that social media marketing in the rental market is a significant missed opportunity for real estate pros as a means to build a future book of business. It’s a given…
How To: Eliminate the Guesswork from Site Design
Over the past few months, there have been several excellent summaries on website design on Geek Estate. Drew’s post talked about the 9 Essential Principles for Good Web Design and Jeff put together a great article about website design and usability and how it can…
How To Qualify and Remember More About Your Prospects [PDF Download]
When I call a prospective client for the first time I don’t use a script to qualify and understand what they’re looking for. Instead, I have a general idea of the things I need to know like number of bedrooms/bathrooms, location and where in the…
Qualify Your Prospects To Convert More Leads
Are you following a script with purpose? A lot of agents say that scripts are not their style. I say that everybody is using a script when following up whether they think so or not. Agents usually follow up with clients and ask the same…
What the Funnel is going on around here?
Back at Portland’s Real Estate Bar Camp I was intrigued by a discussion led by Galen Ward of Estately about how to increase conversions on real estate websites. How do we take visitors to our blog or website and turn them into closed sales? I’m…
Reply Releases a Marketplace for Enhanced Clicks™
I thought Reply’s latest announcement might be of some interest to readers here. Reply Click Marketplace View SlideShare presentation or Upload your own. (tags: click marketplace) Here is the press release and here is Tuesday’s edition of RainRadio that goes into more detail with Reply…
Alexander Graham "Drip"!
“Mr. Watson, come here, I need you”…recognize those infamous words? I hope so, they are the words spoken by Alexander Graham Bell to his assistant, Mr. Watson (Is this the same guy that Sherlock Holmes called “Homey”?). History has recorded this as the very first phone…
Real Estate Agent Hunting 2.0
Recommendations from friends has historically been the way agents are chosen by buyers and sellers, but with the amount of information now available online, buyers & sellers are doing their research and reaching their own conclusions about which agent is best for them. The Washingont…
