Lead Acquisition

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Is Real Estate Lead Generation 1.0 Dead?

Is Real Estate Lead Generation 1.0 Dead?

Lead Generation 1.0: Challenges with Lead Generation Today The lead generation industry has been significantly impacted by legislation, a downturn in the economy and tightening of consumer credit. In 2007 and 2008, several large lead generation companies went out of business or stopped generating leads…

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Increasing Business By Defaults

Increasing Business By Defaults

In August of 2005, the real estate market began to shift and adjust. Notice of Default recordings were on the rise, Trustees Sales began to emerge, then the Foreclosures, REO’s, (Bank Owned) and Real Estate Auctions started to dominate many of our markets across the…

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"Link Love", Peace, and Real Estate 2.0!!!

"Link Love", Peace, and Real Estate 2.0!!!

Some weeks are just better than others when it comes to reaping the benefits of Blogging and Blog-Surfing. Over the past 5 days I have found MakeUseof.com, a fantastic post by Matt Rathbun, and a web 2.0 tool that every stinkin Realtor/Real Estate Agent/Anybody in…

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Prudential Has Even More Up Their Sleeve…

Prudential Has Even More Up Their Sleeve…

What a week for Prudential Real Estate, I guess scheduling a National Convention in New Orleans has spurred some sort of Revolutionary thought process or perhaps Bourbon St has “relaxed” the decision makers to the point where they have a new found understanding of Web…

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It's Official Now, Cause Yahoo! Says so…Trulia and Pru Unite.

It's Official Now, Cause Yahoo! Says so…Trulia and Pru Unite.

For those of you who actually read The Coaches Blogs (thanks to both of you BTW), you remember my post on March 10th stating a new relationship with Trulia.com. Well it’s official now as witnessed by this Yahoo post. What does this mean for Prudential Realtors…

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"Old School" Real Estate vs "Tech Savvy" Agents

"Old School" Real Estate vs "Tech Savvy" Agents

I have coffee every weekday morning with a group of guys at our local Starbucks. Yesterday our resident “Answer Man”, Gerry (Gerry is like 50 yrs old or so), ran across a young “Tech Savvy” Real Estate Agent in line with a rather unique hairdo…….

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“Forced Registration”: Pros and Cons

“Forced Registration”: Pros and Cons

There is a debate going on among real estate professionals – To force registration, or not to force registration, that is the question. How you chose to answer it says a good deal about what your business philosophy is. Is one choice better than another?…

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Images and SEO

Images and SEO

A picture may be worth a thousand words to you and I but an image is meaningless to search engines until you describe it to them. In this simple video, Matt Cutts from google explains how to use the alt tag to ensure that search…

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How to use RSS to drive more traffic to your site, getting you more leads and more business

How to use RSS to drive more traffic to your site, getting you more leads and more business

Do you know what a stealth site is? Putting it simply, this is an unbranded, simple web page that you use to draw traffic to your site, or to generate leads. Many agents have multiple stealth sites that they maintain on a regular basis. I…

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Trulia Adds Featured Listings

Trulia Adds Featured Listings

Trulia has introduced “Trulia Agent Featured Listings“. Here’s the highlights: Features: Photo & contact info. featured on your Trulia listings, as well as a new email tool enabling consumers to email property inquiries directly to your mailbox Totally new, enhanced property detail page embedded with…

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