Listings Syndication

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Will Google Eventually Punish Realtor.com, Zillow and Trulia Or Any Others For Lack Of Listing Data Integrity?

Will Google Eventually Punish Realtor.com, Zillow and Trulia Or Any Others For Lack Of Listing Data Integrity?

There was an article in the San Diego Union Tribune that was one of the many attempts to explain the listing data integrity and syndication debate to the general consumer. As most of us and some of the big players in the industry have already…

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Online Advertising 101 – Real Estate People, DON’T READ THIS

Online Advertising 101 – Real Estate People, DON’T READ THIS

[Note from editor: This was original published on Phacient.com and shared here since it’s relevant to the Geek Estate audience] A Familiar Scenario Let’s say I owned a commercial website like, say, The New York Times online. I have editorial content and ads that run throughout the…

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Howard Hanna Partners with Zillow

Howard Hanna Partners with Zillow

Following the recent decisions by several brokerages (ARG & Edina) to stop syndicating their listings, Howard Hanna has partnered with Zillow on a new marketing agreement. Here’s the video explaining their reasoning: As Rob mentions on Facebook, “This is a much, much bigger deal than people…

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Expanding on the SEO Debate as it Relates to Listing Syndication

Expanding on the SEO Debate as it Relates to Listing Syndication

I firmly believe that SEO is at the route of this listing syndication discussion that has been picking up steam since Edina and ARG stopped syndicating their listings, so wanted to expand on the SEO discussion that Sam picked up on. Some have defended the SEO tactics…

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A Video Response to ARG's Listing Syndication Decision

A Video Response to ARG's Listing Syndication Decision

Here is a video response by Fred Glick to the Abbott Realty Group’s decision to pull their listings. This is going to be an ongoing discussion for most of 2012 I would guess, as brokerages and agents around the country decide whether or not listing…

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Listing Syndication – What Do Consumers Think of ARG's Decision?

Listing Syndication – What Do Consumers Think of ARG's Decision?

If you want to know what consumers (aka your clients) think about ARG’s decision to pull their listings (Geek Estate coverage here, here, and here), look no further than the comment thread of this article in UT San Diego. A few comments from buyers/sellers/home owners: Andrew…

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The Real Syndication Battle:  SEO.  Are Brokers Giving Away Online "Real Estate"?

The Real Syndication Battle: SEO. Are Brokers Giving Away Online "Real Estate"?

[Pre-emption of syndication flack:  I syndicate.  Most brokers do.  Many value the additional exposure in the current situation.  This isn’t a blanket condemnation of syndication.  It’s merely an analysis of the SEO byproduct of that action.] The real estate industry is buzzing about Edina Realty…

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The Debate About Syndicating to Third-Party Aggregation Sites

The Debate About Syndicating to Third-Party Aggregation Sites

[Note from the Editor: This article was originally posted on SanDiegoCastles.com. I reposted it here because it’s relevant to this audience of geeky real estate professionals looking to figure out what to do about listing syndication in 2012. I haven’t been able to figure out…

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Another Brokerage, ARG, Takes a Stand on Listings Syndication

Another Brokerage, ARG, Takes a Stand on Listings Syndication

Well, here we go again — add one more brokerage, ARG, to the list of brokerages abandoning listing syndication in 2012. Since regular readers already know what I think on this topic given the Edina article I wrote, just head over to Jay’s blog and…

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The Importance of Strategic Distribution

The Importance of Strategic Distribution

[Note from the editor: This article is re-posted from Spencerrascoff.com & Spencer’s Active Rain blog. Given the recent listing syndication discussion, I thought it would be relevant to the Geek Estate Community] It’s a new year, so what better time to take on a controversial…

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