Am I a broken record yet about what a huge fan of Giveback Homes I am?I can’t speak highly enough of Blake and Caroline at Giveback Homes. I’ll keep beating the drum… This week, they announced a new partnership with ReferralExchange: current Giveback Homes member…

That’s bold marketing strategy by Jeffrey Hogue… How are you marketing your business? [Via Spencer Rascoff]

I got a “Must try local restaurants that just opened near you” email from Yelp yesterday… Please tell me, why exactly are brokerages/agents/teams not the ones delivering this?

More agents/brokers/teams should be creating videos like this… Well done, Anne and Marguerite. [via Greg Fischer]

I read Brian’s “The Real Estate Moment” blog post this morning… Pepsi created meaning around sugar water. Imagine what we could do with Homeownership. What cultural moment could a real estate brand seize upon to create a new connection with people? Who might be bold…

The other day I saw a Century 21 commercial on television. It was one of the “Smarter. Bolder. Faster.” iterations, though I can’t remember specifically which one (shows how memorable it was, right?). That got me thinking… What does “Smarter. Bolder. Faster.” mean — to…

Real estate is changing in many ways and the manner in which potential homebuyers and sellers are researching and addressing their real estate needs is being shaped by the web. Real estate agents need to be ever aware of these trends and how to setup…

I touched on agent search last week, but wanted to write a short follow up post digging into the topic further. Zillow has an agent search (Trulia, too), as does Realtor.com. Homethinking is still around, as is AgentHarvest. Another is Agent Findr. Homelight recently raised a new…

Lets make the assumption you want your brokerage/franchise to be viewed as the local expert for the areas you serve. (let’s be honest: what agent DOESN’T want to be the local expert?) Lets make the assumption you buy into the long term lead generation concept/strategy…

I kid you not, the following was an inbound search term that found Geek Estate today: how to find easy real estate clients using craigslist Really? Are real estate agents really that lazy? If a client is going to pay you thousands of dollars in commission…