You may remember, Zillow’s early positioning: Find the value of any home, without giving up your contact information (or some close iteration of that). Every home owner, buyer and seller wanted to know what houses are worth. But they most certainly were not willing to give up…

Geek Estate got one visitor the other day from searching for the following term: how to make photos look sunny in photoshop You know what? Maybe you should just show a property in it’s real state? If it’s cloudy everyday, maybe you should show the…

In this blog post I’m going to outline five excellent real estate contact management and marketing tips that will help you build stronger relationships with your sphere, benefit from a consistent stream of referrals and repeat business, and become a more successful agent both short…

I just came across this video, Bounce. You should watch it. My bet is that you’ll get through the whole thing. It’s basically a soccer version of Where the Hell is Matt. Some of you may have seen several of the Where the Hell is Matt…

I came across Hometaurus today, as a result of them following me on Twitter. Their twitter bio states “Becoming The Largest Social Real Estate Network in America. Created by Agents and Manage by Agents. Sell Your Home Listing To The World”. Yet, I clicked through to…

You should all listen to the following interview with Seth Godin (with Debbie Millman at the 2014 HOW conference)… There is lots of great stuff in there, but one quote I particularly love: Effort isn’t the point. Impact is. [via Seth Godin]

There was an interesting article this week on Inman News, which concluded that real estate agents are spending too much money trying to be found online. NAR’s 2014 Trends report was used as the basis for the conclusions, but the answers that those numbers should…

New York Times recently published a great read on the 43 questions homebuyers should ask before picking a new town. The article suggests to home shoppers that rather than using a standard checklist of what to ask when looking for a place to live, a…

Those that read this blog regularly, know building community is something I’m more than slightly passionate about. I’ve convinced, regardless of what industry you are in, to succeed in business long term — you need a community. If you don’t want to do what it…

Good marketers know that lead generation offers can be powerful tools to rein in that next big lead and grow a business. A lead gen offer on a website usually consists of a box on the sidebar of a page asking for the prospect’s name…