Everyone planning to do video in 2014, you have something to aspire to… We Put You There I love it. The video is from Red Oak Realty, in the East Bay. I know absolutely nothing about their brokerage, but the video leaves an amazing, lasting…

You all know the name of the game to build a real estate business is to grow your sphere. One of the best strategies to strengthen your sphere, is to know what they are up to, reach out to them every now and then for…

Every week or two, on Facebook, Twitter or a blog comment, I see someone in the industry say something to the tune of… The portals take our data, then sell leads back to us with the traffic they generate from it. The portals were built…

Everyone seems to be wondering about Bitcoin. I’ve been asked about it several times over email and in person over the past few weeks. I suspect, that’s because a broker is now accepting Bitcoin — and no surprise, the media is eating it up. In my…

BuzzFeed recently put out a “What City Should You Live In” quiz. I’ve seen multiple people talk about this quiz in my Facebook feed today. Why? BuzzFeed made it fun, and easy, to fill out. And they gave you an end result to talk about….

I see a massive opportunity for brokerages to turn their past (& future) clients into lifestyle communities. Narrow your search, and build a community for those who live that particular lifestyle. This goes back to one of the dynamics behind my absurd idea — community building. Make…

One of the perks of my position is working alongside Sarah Hill, a Google+ Hangout pioneer and one of the first recipients of Google’s wearable tech – Google Glass. The primary benefit I receive from this relationship is a stronger understanding of Google+ and the…

Storytelling is everything when it comes to marketing. People and companies who tell great stories, succeed. And those who don’t, fail. Story telling is a topic I’ve written about repeatedly (see here, here, and here). Yet, not every agent is great at storytelling. Nor every…

If you follow the tech industry closely, you’ve likely already heard that news that Biz Stone (one of Twitter’s co-founders) has launched his newest creation, Jelly. It’s a visual twist on the Q&A space. Re-imagine what a Q&A offering would be in the mobile world…and that’s…

I just came across this “Sign up for GaryVIP” link today on Facebook. It seems to be a test of Twitter’s Lead Generation Cards they announced earlier this year. The question for me, is what happens on Gary’s end when someone shares an email address…