From: “Step 1 – Branding: 12 Steps Crucial to an RE Professional’s Internet Presence” “After you answer these questions, you can create a Brand that will work. For the sake of this Blog Series, I will create the Brand … “Beachwood Canyon Hollywood Homes”” Ok, we have our…

1.  Listing your property online before advertising to relatives, friends or neighbors. Most agents get a listing, snap photos and upload it online as quickly as possible.  This is a mistake and there is a lesson we can all learn from For Sale By Owners…

From one of my favorite movies of all time – Good Will Hunting. I can’t learn anything from you I can’t read in some fucking book I’m in that camp too. If I interact with someone who just wants to spit facts and figures and…

I was engaged in a recent chat thread on a private Facebook group regarding the maximization of pay for clicks via Google AdWords to generate leads. I guess I took it for granted that if you pay thousands of dollars on ad words, then you would want to…

It’s the new year. You’ve likely already begun planning how to achieve world domination in 2013. You decided what your budgets will entail, how much you’ll allocate to marketing and promoting your business. You may have even brainstormed some strategy. All this is excellent and you’re definitely…

I wrote a piece about the Time Suck Economy on Geek Wire the other day, but it’s worth calling out here too. What is the time suck economy? Simple, exactly what it sounds like. The technology economy built around wasting people’s online time. A couple…

The use of mobile devices and of smart phones in particular is leading many industries to devote more of their marketing focus to be more mobile centric. There are currently nearly 323 million mobile subscriptions in the United States which represents over 102 percent of…

Despite all the buzz surrounding social media and mobile marketing, pay per click (PPC) advertising is still a powerful tool for getting targeted clicks and increasing website conversions. In fact, sponsored search results account for 64.6% of clicks for keyword searches of highly commercial terms. For real estate…

When it comes to branding, there is a lot to be said for picking a niche. For instance, take a look at Tiny House Listings. The site won’t appeal to everyone, but will absolutely appeal to a big chunk of the population — people like…

Retargeting has been a buzzword for the past year or so, and for good reason. Retargeting is an effective tool to increase website conversions. Depending on your setup, it can often be an inexpensive marketing channel. So how would you use retargeting for real estate?…