Picking a Niche
When it comes to branding, there is a lot to be said for picking a niche. For instance, take a look at Tiny House Listings. The site won’t appeal to everyone, but will absolutely appeal to a big chunk of the population — people like…
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5 Ways to use Retargeting for Real Estate
Retargeting has been a buzzword for the past year or so, and for good reason. Retargeting is an effective tool to increase website conversions. Depending on your setup, it can often be an inexpensive marketing channel. So how would you use retargeting for real estate?…
The Agent Selection Process
HomeLight is aiming to help you finding the perfect Realtor, based on their expertise. It’s a great premise. But do people care? My friend’s brother recently got married, and he and his wife are about to buy a house. How did they choose an agent? The…
Email Marketing the Right Way
Like you, on a given day I receive a lot of email. Some of that email is marketing related and from companies whose products and services I use. Now, while I read many of these emails, I delete a lot of them without really giving…
Show Passion in Your Next Video
If you are like me, you believe that creating video content for your real estate website is important. Videos help build your brand and distinguish your content from the 100’s of other local real estate competitors and videos can help to distinguish your listed properties…
Take a Swing
I posted this video from Gary Vaynerchuck on my personal blog over the weekend, but I think it’s worth posting here as well…
Real Estate Trademarks in Meta Tags
MLS® and REALTOR® Trademarks in Meta Tags Google is certainly all the buzz talk in the SEO world these days and us Real Estate Agents are not immune to the unfortunate penalties and updates our beloved Google has bestowed on us. With all the Penguin…
Video Email Marketing Made Easy
For the last number of months I have been considering a video email marketing software called BombBomb and I have finally decided to take the plunge. After having done so much research I thought GEB readers would like to get the cliff notes version of…
Zillow is Going Mainstream
Not sure who saw today’s news that Zillow launched their first television commercial — titled “Find Your Way Home.” What do you think of the messaging?
Brokerage Branded Market Videos
At Inman Next, there is an article by Chris titled “The Real Estate Market Data revolution will be televised“. Give it a read and watch the video embedded below: I’m a skeptic of the effectiveness of videos such as this one produced by Terradatum. Will some…
