HomeLight is aiming to help you finding the perfect Realtor, based on their expertise. It’s a great premise. But do people care? My friend’s brother recently got married, and he and his wife are about to buy a house. How did they choose an agent? The…

Like you, on a given day I receive a lot of email. Some of that email is marketing related and from companies whose products and services I use. Now, while I read many of these emails, I delete a lot of them without really giving…

If you are like me, you believe that creating video content for your real estate website is important. Videos help build your brand and distinguish your content from the 100’s of other local real estate competitors and videos can help to distinguish your listed properties…

I posted this video from Gary Vaynerchuck on my personal blog over the weekend, but I think it’s worth posting here as well…

MLS® and REALTOR® Trademarks in Meta Tags Google is certainly all the buzz talk in the SEO world these days and us Real Estate Agents are not immune to the unfortunate penalties and updates our beloved Google has bestowed on us.  With all the Penguin…

For the last number of months I have been considering a video email marketing software called BombBomb and I have finally decided to take the plunge.  After having done so much research I thought GEB readers would like to get the cliff notes version of…

Not sure who saw today’s news that Zillow launched their first television commercial — titled “Find Your Way Home.” What do you think of the messaging?

At Inman Next, there is an article by Chris titled “The Real Estate Market Data revolution will be televised“. Give it a read and watch the video embedded below: I’m a skeptic of the effectiveness of videos such as this one produced by Terradatum. Will some…

Take a few minutes and read Seth Godin’s Race to the Bottom post. It finishes with this quote: The race to the top makes more sense to me. The race to the top is focused on design and respect and dignity and guts and innovation…

“Introducing the new Corcoran app for iPad! Simply put, when you browse for real estate in New York, The Hamptons or South Florida, we want you to dream big. So we built an app for you that allows you to do just that, every day.”…