I hate being a hypocrite, and I just realized I’ve been one when it comes to email updates on this site. You see, when I sign up for something via email elsewhere on the web and the emails make me click through to the website…

You all know that if you drive zero traffic to your website, you’re going to convert zero leads. You all know that writing great content, consistently is one of the best ways to drive traffic to you site. You also all know that writing content…

Is email marketing dead like some have claimed? Or is it alive and well, proving more effective and beneficial over other key channels of communication? As you’ll see below, email communications should not be underestimated and e-Newsletters in particular, combined with Email Campaign Reporting, can…

This was a comment about the hyper local landscape from Greg Fischer in the TurnOn Facebook Group yesterday (moderated by 1000Watt): Yesterday, I met with two different people who are creating hyper-local media assets. One is further along than the other. Its starting to feel like…

Social objects is not a new concept, and has been discussed here on Geek Estate by both Ines and myself. But we’ll talk about it again since Hugh Macleod wrote an awesome post. I’m with Hugh when he says this: The hard currency of the…

Hope everyone is enjoying the summer. I have a few longer posts on draft but thought I would share a new website and a budding video star with the Geekestate community. Ha Media has been churning out attractive real estate websites for years. However, their…

Over the last three months or so I have had the privilege of getting to know a sharp Manhattan Beach Real Estate agent named Greg Geilman. Interestingly, we met half way across the country, where he showed me the amazing things he has done with video.  Within…

Good news for 4 people – I’m offering an online marketing consultation for agents or brokers for $5 to the first 4 people to pay. Here’s the background as to why. I’m currently at Startup Weekend in Amsterdam working with a team building a platform that enables you…

Silos are great. At maintaining the status quo. At being predictable. Silos hold grain. Get emptied. Get refilled with more grain. Over and over and over. A very predictable pattern. Silos suck if you are focused on growth. Sure, you can build more of them. But…

Veteran real estate marketing firm 1000watt Consulting launched a gorgeous new website this weekend at 1000watt.net. Go look at it. Nice huh? Knowing the people behind 1000watt it’s safe to say that they won’t make a big deal about this site launch. They simply deliver…