The topic of real estate not being a relationship business has come up twice now in the past week — in the comments on Ines’ post about social objects and it was also the subject of Chris Smith’s post on Inman Next (and Rob Hahn’s rebuttal)….

Creating your company’s own customized URL shortener is faster and easier than you might believe.  Why would a company need/want a custom URL shortener?  I’ll get to that, but if the geeks will please excuse me for a second, the basic premise of URL shorteners…

Not another article about Social Objects!!  Who cares if you’re into music, golf or heaven forbid….MOJITOS!! The fact is that social objects are “the fuel of the social web” as Social Media Today puts it. They are the things that people like to share, like…

If you are a real estate agent or broker, answer the following questions: Are you knowledgeable about your local community (and potentially other topics completely unrelated)? Do you want to be viewed as an expert in your local community? Do you love getting featured on…

Effective use of QR codes in your marketplace will make you look like a tech-savvy, industry-leading rock star.  Ineffective use, will make you look like a fool. You only need to understand one principal to direct your QR strategy.  Your end-user, or lead, is using…

Why do you read the stuff on this site?  Do you follow and get feeds for techie, geeky, hot off the press articles and ideas?  Do you love the idea of writing, being quoted, seeing your name shared around the net on Facebook, Google+ or…

I’m assuming 99% of the readers of Geek Estate know the major US portals like Zillow, Trulia, Yahoo! Real Estate, and Realtor.com. A smaller percentage have probably heard of the likes of Frontdoor and Hotpads. But I would bet very few are familiar with many,…

I agree with Marlow — this is a great example of a real estate marketing video (for 92 Sandhill Road). Are you creating videos for your listings? If so, how do they compare to this? How much are you spending on video?

Here’s a question from one of Virtual Results’ clients – Kurt Maier: What is the best way to utilize social media to drive traffic back to your website? Whereas your website is (or should be) great at conversion, but attracting traffic to it is hard….

I’m starting to hear more and more people in the real estate industry talk and ask questions about Zopim, a company specializing in integrated live chat software for use on websites. Who’s using it, and is it generating leads for you?