Places, a new social network, got written up in Inman. Have a look at their home page: Notice anything? I did. There is no primary value proposition. What problem would I use this product to alleviate, and why? I’m left wondering on both questions. Was…

I’ve written about category kings before: it’s what every startup should be striving for. There’s one unquestioned “Category King” in real estate. Among real estate portals (in the US), the clear, runaway king is Zillow Group. There will be “Category Kings” of various segments of the…

About a decade ago, I was having a conversation with a luxury broker out of Malibu, when he said something that I’ve never been able to get out of my head: “I hate my website leads” He went on to tell me that just about…

Working in a luxury market like ours in Southwest Florida offers some unique challenges. Selling high-end properties, especially when the housing market cools off, requires strict adherence to carefully designed online marketing strategies. To succeed, we’ve had to market our listings and ourselves with precision….

When you put a new listing on the MLS, where else do you market the listing? Do you have a standard “New Listing” marketing plan you and/or your assistant executes? Do you send out a note to your sphere (on FB or email) ahead of…

The latest edition of the Inside Intercom Podcast is with Andrew Chen (a partner at Andreessen Horowitz). Andrew worked in Growth for Uber for several years, and has been writing about growth strategies for many years. One of his popular articles is the law of shitty…

Greg Howes (a Geek Estate Mastermind founding member) organized a “Smart Digital Cities” meetup here in Seattle a couple weeks ago that I attended. Below is the full video of the presentations:

Those who know me well, know I’ve never exactly been a fan of Klout’s product. Not even a little bit. I’m not the only one (see here and here). Today I heard the news that Lithium, which purchased Klout back in 2014, decided to close down…

The purpose of Geek Estate’s mastermind community is two fold: Curate the most incredible and diverse membership of real estate innovators, creatives, doers, and creators in the world. Make our members wildly successful in their careers building real estate companies. This week’s member newsletter (#28)…

I was just reading The Hard Truth about Original Content this morning about content. One part I wanted to highlight, which I 100% agree with: Better branding is ALMOST NEVER enough to unseat an incumbent. Literally a couple minutes later, I visited the Inman home page, and saw…