Marketing

Latest articles

Single Property Websites

Single Property Websites

One question that I receive from realtors on a steady basis is “Do single property websites work? And if so, which company do I hire to provide this service?” In my opinion, “yes” single property websites do work and can be a very effective marketing…

Read Article »
PAP: A Little Added Elevation Really Helps Exterior Real Estate Shots

PAP: A Little Added Elevation Really Helps Exterior Real Estate Shots

It never ceases to amaze me how much a little added elevation can help out a exterior real estate shot. Because the front exterior shot is what buyers doing web searches initially see of homes a little extra effort and expense can be well worth…

Read Article »
Why Guest Blogging & Leaving Breadcrumbs is a Good Idea — Because Anderson Cooper Does It

Why Guest Blogging & Leaving Breadcrumbs is a Good Idea — Because Anderson Cooper Does It

Last week, I mentioned that guest blogging is one way to market your blog. If you watch 60 Minutes regularly, there’s a good chance that you know Anderson Cooper (an employee of CNN) has contributed stories to 60 minutes every couple weeks for quite awhile…

Read Article »
REBarCamp San Francisco Announced

REBarCamp San Francisco Announced

Andy Kaufman has announced today on the AgentGenius blog and Zebra Talk that he is coordinating a BarCamp to take place a day ahead of the Inman Connect Conference in SF this summer. I think it’s a great idea and I plan to do all…

Read Article »
Marketing Your Blog

Marketing Your Blog

One of the better panels at Inman Connect tackled the issue of marketing your blog. Moderated by Joel Burslem the panelists included: Erik Hersman, Principal, Zungu LLC Reggie Nicolay, Regional Technology Director, Fidelity National & Author, MyTechOpinion.com Brian Rothenberg, Product Manager, Yahoo! Real Estate And…

Read Article »
Marketing Your Blog – Part Deux

Marketing Your Blog – Part Deux

As a follow-up to Drew’s marketing your blog post, I thought I’d re-cap of some of the main points that I touched on during Wednesday’s Marketing Your Blog panel at Inman Real Estate Connect. Moderator Joel Burslem kicked off the discussion with the question “how…

Read Article »
Yahoo!, Zillow, Trulia, and other leading companies agree to adopt a common data standard for real estate listings

Yahoo!, Zillow, Trulia, and other leading companies agree to adopt a common data standard for real estate listings

A few weeks ago Michael Wurzer of the Real Estate Standards Organization (RESO) posted an open letter to the Yahoo!, Google, Zillow, and Trulia (David Harris touched on this here on GeekEstate too) requesting that we adopt and contribute to the RETS 2.0 standard. From…

Read Article »
Marketing Your Blog

Marketing Your Blog

I’m speaking on a panel here at Bloggers Connect titled Marketing Your Blog. I’m sharing the stage with 3 other great panelists: Erik Hersman, Principal, Zungu LLC Reggie Nicolay, Regional Technology Director, Fidelity National. He also writes at MyTechOpinion. Brian Rothenberg, Product Manager, Yahoo! Real…

Read Article »
Real Estate Photographer Directory

Real Estate Photographer Directory

More and more Realtors and home sellers are taking advantage of the expertise of professional real estate photographers. In the slower market these days great photography is an obvious way to complete with all the other listings in this high inventory market. I’ve been building…

Read Article »
Open Letter To Yahoo!, Google, Trulia, and Zillow, Encouraging Data Standards

Open Letter To Yahoo!, Google, Trulia, and Zillow, Encouraging Data Standards

As part of the newly elected Board of Directors of the Real Estate Standards Organization (RESO), I have accepted the challenge along with the other 9 Board members to construct a real estate data standard that can be beneficial for all parties involved: Agents, Brokers,…

Read Article »

Brought to you by...

Discover an exclusive, objective lens into the trends, companies, people, and ideas shaping the future of real estate and the broader built world.

Curated news and commentary. Thesis-driven essays. Sector analysis & product reviews.