Good marketers know that lead generation offers can be powerful tools to rein in that next big lead and grow a business. A lead gen offer on a website usually consists of a box on the sidebar of a page asking for the prospect’s name…

In a subsequent post I plan to do a video review of several of the mapping IDX products out there. You might say that IDX comparisons have been done to death, but I want to specifically focus on the usability aspect of map search products….

The Big Hammer (Google) may lighten up a litte bit on small Business Owners. Check this article from Search Engine Land — “Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses.” It states …Cutts explained that this new Panda update should…

Does your Real Estate Website have outbound links? The typical authority sites Zillow, Walkscore, and GreatSchools offer some great data and insight for your users. But to use that data, you have to link to the source. What is the ranking cost – if any?…

I’ve mentioned the idea of a hired real estate CTO twice over the past few months (here & here)…and it’s now officially available. We are currently working with 1 beta client to iron out the concept, and will only take 1 brokerage client per market. Click…

This isn’t particularly an opinion piece, just personal experience looking for your insights.  I use multiple web browsers simultaneously to stay logged into different user accounts on Google etc. for business and personal.  None of this is ground-breaking but I thought some of you in…

This is the 5th article in a series about Real Estate Websites for Brokers/Agents. What is the extra value that you can bring to the table?  This is a difficult challenge -what can you add that hasn’t been done yet? I consider Zillow to be…

This is the third  in a series of articles about Broker/Agent Real Estate Websites. I have selected a dedicated server, I have a RETS feed and now it is time for the listing details page design. My primary focus is address searches. The design is…

OK, it’s taken a lot longer than I expected, but it’s finally time for the “big reveal” of the new, mobile-responsive makeover of my company’s website, IntownElite.com. But first, some background on the project. If you have a fairly simple site, consisting primarily of text…

This is the second in a series of articles about Broker/Agent Real Estate Websites.  (first article here). Budget will drive this selection . Considerations include: Power -Ram Size and number of cores Reliability -Uptime, Security Support -Managed? Backup Is a dedicated server required?  You could…