Today we are speaking with Leslie Heindel, the woman behind 365 New Orleans and Be New Orleans! 1. Who are you and what do you do? My name is Leslie Heindel. I’m a 5th generation New Orleanian and have been a REALTOR since 2014. My niche…

Once again, you can look to The Evergrey for inspiration in local. Looking for content ideas for your hyper local blog/website? A local podcast roundup for your city (or neighborhood). For a fantastic example, head over and have a look at Everygrey’s ” 10 podcast episodes that’ll…

Rob Hahn got me thinking about the topic of local experts again. If you haven’t noticed by now, it’s a topic that I’ve been thinking about for a long time. Parkbench, the subject of a recent founder interview, is a neighborhood news platform helping real estate…

I still believe hyper local is where the opportunity is for those playing the long game in real estate. It’s the only thing that no one can easily replicate. C21 Redwood Realty gets this; see here for context (behind subscription wall). What does investing in hyper local…

I believe amazing local content is one of the best long term strategies to generating organic, high quality traffic to your site. I’ve written about hyper local blogging and the content problem (clarifying post here) multiple times. As you know from my previous writing, one option…

The other day, I worked at a coffee shop right near where I used to live in Queen Anne. The old coffee shop closed down since I was there (probably a year ago), and now its under a new name and new ownership. The new…

This was a comment about the hyper local landscape from Greg Fischer in the TurnOn Facebook Group yesterday (moderated by 1000Watt): Yesterday, I met with two different people who are creating hyper-local media assets. One is further along than the other. Its starting to feel like…

I have a section of my Google feedreader titled “re-local-blogs” to keep me on the pulse of what local, aka hyper local, bloggers are talking about in their respective areas. Which bloggers are in that group? Heather Elias Jim Duncan Brian Copeland Greg Dallaire Teresa…

At a recent real estate marketing conference that I attended, they pushed the idea of building multiple community sites that are laser focused on one area to compliment your big central site.  I thought the idea was interesting and worth consideration but I am not…