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Approaches to Narrowing Search Results

by Drew Meyers on 1:28 pm May 4, 2017

I wrote an article recently about helping buyers find the perfect home more efficiently. Though I still don’t think finding “the absolute perfect home” is something buyers are clamoring for in an online search experience, I do believe there to be immense value in helping buyers discover the properties relevant to them (without wading through crap that’s not). There’s a few approaches to narrowing a search: Standard filters — almost every real estate search website has basic search parameters such as price, beds, baths, square footage, … Read More »

An Example of a Template Used for a Semi-Custom Agent Website

by Drew Meyers on 11:02 am

I recently helped put together a new website for Heidi Ward, seen at HeidiWardRealEstate.com, using a paid WordPress theme. We used the Qvrenti theme on ThemeForest ($59). It’s a single landing page meant to demonstrate Heidi’s experience. You’ll notice there is no IDX (read here for more on that topic), since the website is primarily for sellers and trust/credibility when potential buyer clients are doing their research. If you’re interested in a similar semi custom website — once you have a WordPress instance up and the theme bought/installed, you’ll … Read More »

Finding Clients the Perfect Home, Efficiently

by Drew Meyers on 1:28 pm April 27, 2017

There’s a lot of “crap” to wade through when searching for a home. Over the years, I’ve had many many conversations with folks in the industry (both brokerages & vendors) working on approaches to more efficiently find buyers the perfect home online. But here’s the thing. What if, heaven forbid, that’s not actually a problem in need of solving? What if buyers don’t want you to find them the perfect home? What if they actually enjoy looking at tons and tons of houses? What if THEY want to … Read More »

What if IDX Becomes Irrelevant?

by Drew Meyers on 9:00 am April 25, 2017

Buyers want to know: What’s for sale? What’s the house worth? How’s the market? IDX has been the central focus of an agent/broker online marketing strategy for a long, long time. It answers the “whats for sale?” question every buyer wants to know. The latest Listing Bits podcast, and mention of Placester raising another $50M got me thinking about the topic of IDX. I’ve long thought there is an argument to be made that IDX is not a worthwhile investment for an agent/broker (read this post from 2013). Many … Read More »

Trestle – A Q&A with Kevin Greene

by Drew Meyers on 10:00 am March 30, 2017

I listened to Greg’s recent podcast with Kevin Greene at CoreLogic about Trestle. Even after writing about it, I had a few questions about Trestle. Instead of wonder, I decided to reach out to Kevin and see if he’d be willing to answer a few questions. He obliged. Without further ado… How is interest in Trestle’s offering playing out between brokerages, technology providers, and multiple listing organizations? Great! For each one it is solving different pain points. For a Broker it is being able to have easy … Read More »

Do Millennials Need Their Own Portal?

by Drew Meyers on 7:23 am

Another portal, targeted at millennials? Will that get adopted? It seems we’re about to find out with Zillow Group’s upcoming launch of RealEstate.com.

Real Estate Standards Organization Releases Free Web API Tools For Developers

by Michael Price on 8:47 am March 28, 2017

I just saw a post on Linkedin from Jeremy Crawford, CEO of RESO regarding the release of a new API designed to allow technology companies create connections to MLS data. Innovation like this and the Spark platform from FBS are sure to accelerate a great deal of the Proptech activity that is currently underway. Read the update here: What’s also exciting is what this means: this desktop client application is written with reusable code libraries using .NET C# that allows rapid development of API client … Read More »

Location Intelligence. Pilgrim SDK, by Foursquare

by Drew Meyers on 11:09 pm March 2, 2017

We all know real estate is about location, location, location. Did I mention location? There’s a new set of location intelligence development tools available from Foursquare, which released their Pilgrim SDK this week (which they refer to as a contextual awareness engine). More information can be found here. Any developers investigated the SDK yet? What, if any, real estate uses can you think of? Notifying people of nearby open houses in urban areas?

Chatbots (and AI) — and Winning the Consumer

by Drew Meyers on 1:21 pm February 10, 2017

There’s a lot of talk about AI and bots. Much of it centered around increased conversion and acquisition. Cool tech for the sake of tech is great. But that doesn’t make it a business, nor does it make it a product consumers want (or need) to use. What problem is AI/bot X solving for buyers and sellers? Is the solution/experience 10x as good as the present one? It seems focusing on segments of the real estate industry where frequency of transactions are much, much higher — investing, rentals, home builders, etc … Read More »

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Topics and Startups from Inman Connect

by Drew Meyers on 9:06 pm January 26, 2017

Last week was Inman Connect in New York, which is always a fun trip for me. I simply love New York (and thought about moving there a few years ago). Over the course of the week, I spoke with a wide range of startups, and discussed a variety of topics. Here’s a few that left an impression: mythic-vr.com: I’d previously experienced lighter weight VR devices powered by mobile phones, but never a full scale immersive experience. We’re still very very early, but VR is definitely looming on the horizon. RealScout: … Read More »

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