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RealScout Making All the Right Moves

by Drew Meyers on 5:55 pm August 24, 2017

I’m extremely impressed with what I’ve seen from RealScout. Some of you may have watched the interview with Bob Goldberg, conducted by RealScout’s CEO, Andrew Flachner (see his founder interview from 2014 here). If not, head over to Facebook and watch it here. The fact Andrew and new NAR CEO, Bob Goldberg, spent an hour talking is a very, very good sign for RealScout. The fact that the conversation was published is an even better sign for the company. I still believe IDX and real estate … Read More »

Truepad – Showcasing the “Best Valued Homes”

by Drew Meyers on 3:16 pm July 17, 2017

I spent some time looking at TruePad, a real estate portal only available in Chicago (Inman coverage here). “Find the best valued homes”. I like it. Unlike the majority of approaches I see (aka search for home in city X), that actually seems like a differentiated value proposition buyers will care about. I’ve long been a fan of using agent data in portals; the challenge is incentives. How do you incentivize agents to provide the data? Additional exposure, leads, or forced data collection/insights via a Redfin-like brokerage … Read More »

Which IDX Vendors Include Sold Data?

by Drew Meyers on 9:30 am May 30, 2017

Jim Klinge in San Diego (klingerealty.com) asked me a question I’d like to pose to the Geek Estate community: I’m looking for an IDX solution that includes solds. We signed up with Boomtown to help facilitate our Zillow leads . It works as advertised – we can watch what listings our buyers are looking at. But when it comes time to discuss comps/value, I then have to send them links to other websites because klingerealty.com doesn’t have solds. We have had luck in getting them to … Read More »

Placester and Free Websites for all Realtors

by Drew Meyers on 9:30 am May 26, 2017

I wrote about Placester in 2014. At the time, they were charging Realtors $5 a month to compete with Zillow’s $10 a month websites. Now, if you’re a Realtor, you can get a FREE website from Placester. The news came out a week ago, so it’s not really news anymore. Greg beat me to saying this. Websites really are a race to the bottom. There are three categories of websites: Template (less than $100, or free) Semi-custom (between a few hundred and a few thousand dollars) Full … Read More »

Approaches to Narrowing Search Results

by Drew Meyers on 1:28 pm May 4, 2017

I wrote an article recently about helping buyers find the perfect home more efficiently. Though I still don’t think finding “the absolute perfect home” is something buyers are clamoring for in an online search experience, I do believe there to be immense value in helping buyers discover the properties relevant to them (without wading through crap that’s not). There’s a few approaches to narrowing a search: Standard filters — almost every real estate search website has basic search parameters such as price, beds, baths, square footage, … Read More »

An Example of a Template Used for a Semi-Custom Agent Website

by Drew Meyers on 11:02 am

I recently helped put together a new website for Heidi Ward, seen at HeidiWardRealEstate.com, using a paid WordPress theme. We used the Qvrenti theme on ThemeForest ($59). It’s a single landing page meant to demonstrate Heidi’s experience. You’ll notice there is no IDX (read here for more on that topic), since the website is primarily for sellers and trust/credibility when potential buyer clients are doing their research. If you’re interested in a similar semi custom website — once you have a WordPress instance up and the theme bought/installed, you’ll … Read More »

Finding Clients the Perfect Home, Efficiently

by Drew Meyers on 1:28 pm April 27, 2017

There’s a lot of “crap” to wade through when searching for a home. Over the years, I’ve had many many conversations with folks in the industry (both brokerages & vendors) working on approaches to more efficiently find buyers the perfect home online. But here’s the thing. What if, heaven forbid, that’s not actually a problem in need of solving? What if buyers don’t want you to find them the perfect home? What if they actually enjoy looking at tons and tons of houses? What if THEY want to … Read More »

What if IDX Becomes Irrelevant?

by Drew Meyers on 9:00 am April 25, 2017

Buyers want to know: What’s for sale? What’s the house worth? How’s the market? IDX has been the central focus of an agent/broker online marketing strategy for a long, long time. It answers the “whats for sale?” question every buyer wants to know. The latest Listing Bits podcast, and mention of Placester raising another $50M got me thinking about the topic of IDX. I’ve long thought there is an argument to be made that IDX is not a worthwhile investment for an agent/broker (read this post from 2013). Many … Read More »

Trestle – A Q&A with Kevin Greene

by Drew Meyers on 10:00 am March 30, 2017

I listened to Greg’s recent podcast with Kevin Greene at CoreLogic about Trestle. Even after writing about it, I had a few questions about Trestle. Instead of wonder, I decided to reach out to Kevin and see if he’d be willing to answer a few questions. He obliged. Without further ado… How is interest in Trestle’s offering playing out between brokerages, technology providers, and multiple listing organizations? Great! For each one it is solving different pain points. For a Broker it is being able to have easy … Read More »

Do Millennials Need Their Own Portal?

by Drew Meyers on 7:23 am

Another portal, targeted at millennials? Will that get adopted? It seems we’re about to find out with Zillow Group’s upcoming launch of RealEstate.com.

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