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Using Technology to Make Real Estate More Competitive – Full Video

by Drew Meyers on 12:53 pm April 10, 2018

A few weeks ago, I mentioned a panel organized by the Information Technology and Innovation Foundation. For those interested in VOWs, IDX, and the expiration of the consent decree, below is the full video of the discussion that took place last week in Washington DC: Discuss in the comments if you’d like…

Safari & Chrome and Zillow/Redfin/Realtor — and Data

by Drew Meyers on 10:00 am April 5, 2018

I (finally) purchased a modern MacBook Pro this week. My old MacBook Pro from 2012 finally was too much to deal with in terms of slowness/performance. As a browser, I’ve been using Chrome for years, but have been using Safari the last few days to see how it compares. Last night, I got the following prompt: I never told Safari to grab data from Google Chrome, at least not knowingly. But smart by Safari. My point is not to talk about Safari and Chrome. My point … Read More »

Broker Public Portal Comes to NWMLS / Seattle

by Drew Meyers on 12:30 pm February 22, 2018

It’s been awhile since we’ve talked about Broker Public Portal here (now a joint venture with Homesnap). Just this month, Homesnap raised $14 million. A few stats: 21 million consumers used the Homesnap site/app in 2017 8.5 million consumers engaged with agents on the Homesnap site/app in 2017 3-4 million unique visitors to Homesnap every month Especially given I’m in Seattle where the NWMLS operates (and is famously hard to deal with both on technical side of things as well as business), some big news hit yesterday: Homesnap/BPP is coming to … Read More »

How NAR got around the DOJ settlement by discouraging VOWs and hiding listings.

by Bryn Kaufman on 9:30 am

According to NAR there has been a lot of speculation recently about the 2008 settlement agreement between the DOJ and NAR. Even though NAR reached an agreement with the DOJ, they successfully discouraged most brokers from using a VOWs by allowing the MLS to charge a lot more for them. In many cases it costs twice as much to put up a VOW vs. an IDX website. This price increase means that companies that market websites to Realtors almost always market the IDX version. As … Read More »

2018 Report: How Brokers Are Handcrafting the Future of Their Real Estate Technology

by Drew Meyers on 6:00 pm February 19, 2018

Are you a real estate broker/age? Are you interested in technology? Interesting in building a real estate brand? If so, Sequel released their “How Brokers are Handcrafting the Future of their Real Estate Technology” 2018 report. Download here if you’re interested in learning from a few brokers who have shared their story. PS: And, yes, Sequel is right that “The noise is getting louder.” That’s a huge reason the Geek Estate mastermind was created.

Thoughts on Zillow’s Latest Consumer Brand, Out East

by Drew Meyers on 10:06 am February 16, 2018

Zillow recently launched a new brand, Out East. It’s a portal for the Hamptons, joining Street Easy as a Zillow Group consumer brand on the East coast. It’s the result of their acquisition of Hamptons Real Estate Online (see here), which turned out to be an “SEO juice” acquisition (that shouldn’t surprise anyone). I wrote an article with my thoughts on their last consumer consumer brand launch, RealEstate.com — and thought I’d write a few thoughts on Out East. What exactly is Out East? Out … Read More »

3 SEO Strategies That Will Work in 2018

by Zach Parker on 3:30 pm January 16, 2018

seo strategies for 2018

If there’s one thing for certain in the land of SEO in 2018, it’s uncertainty. The web is riddled with articles and blog posts from SEOs everywhere serving up confusing and contradicting advice on the topic. Then there’s the all-seeing all-hearing Googlebot that can without warning levy some unforeseen penalty that will relegate you to the depths of page 5 where you’ll never see the light of day. It can be scary, I get it. Regardless, there are still effective strategies that can employed by … Read More »

The “Pitch” to Download an Agent App

by Drew Meyers on 9:58 am December 30, 2017

I received a “pitch” from a Keller Williams agent to download their app this morning… Customized tools to bring you the best experience in real estate search. Are you curious about what’s for sale in your community? Would you like to peek inside that house for sale down the street? My app is loaded with helpful features customized for your phone or tablet. Features: Easily connect with me and send property inquiries instantly. Draw a circle on the map or drop a pinpoint to search … Read More »

SEO Trend Data: Growing or Shrinking?

by Drew Meyers on 10:13 am December 19, 2017

Organic SEO traffic is an increasingly competitive user acquisition channel for brokerages/agents — especially as the big players gobble up organic slots with domains like RealEstate.com. I do wonder whether SEO as a whole should be a shrinking or growing area of strategic investment. Rand at Moz published some great trend data for those who think about SEO’s long term trajectory like I do (or do SEO for a living). Two important take aways I noticed: The 5.41 clicks/10 queries in October, 2017 is 23% lower than the … Read More »

Zephyr Q&A with Melody Foster

by Drew Meyers on 2:04 pm December 8, 2017

Recently, I had the chance to ask Zephyr‘s VP of Marketing, Melody Foster, a few questions about the companies technology and marketing efforts heading into 2018. 1. Congrats on the partnership with Buyside. Can you tell us a little bit about how that came to be? We were introduced to Buyside by our website vendor, Tribus. They know we’re always keeping an eye on the horizon for innovative partnerships. We liked their approach to really making the most of the online AVMs. Realtors often have … Read More »

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