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Category Archives: Websites

SEO Trend Data: Growing or Shrinking?

by Drew Meyers on 10:13 am December 19, 2017

Organic SEO traffic is an increasingly competitive user acquisition channel for brokerages/agents — especially as the big players gobble up organic slots with domains like RealEstate.com. I do wonder whether SEO as a whole should be a shrinking or growing area of strategic investment. Rand at Moz published some great trend data for those who think about SEO’s long term trajectory like I do (or do SEO for a living). Two important take aways I noticed: The 5.41 clicks/10 queries in October, 2017 is 23% lower than the … Read More »

Zephyr Q&A with Melody Foster

by Drew Meyers on 2:04 pm December 8, 2017

Recently, I had the chance to ask Zephyr‘s VP of Marketing, Melody Foster, a few questions about the companies technology and marketing efforts heading into 2018. 1. Congrats on the partnership with Buyside. Can you tell us a little bit about how that came to be? We were introduced to Buyside by our website vendor, Tribus. They know we’re always keeping an eye on the horizon for innovative partnerships. We liked their approach to really making the most of the online AVMs. Realtors often have … Read More »

What You Need to Know: VOWs & the Expiration of the Decree Consent

by Drew Meyers on 5:08 pm December 5, 2017

What do agents and brokers need to know about Virtual Office Websites, following the news of the upcoming expiration of the NAR-DOJ agreement from 2008? We covered the topic here, but thought a follow up was in order with the 3 core things you should know. First, know that you are entitled to ALL the data, outside of IDX rules. Did you know you CAN mingle MLS listings with FSBO’s, IF you’re operating as a VOW? Second, Your MLS cannot penalize you for your business model. Regardless of … Read More »

FBS acquires Solid Earth’s Spring software platform

by Michael Price on 9:46 am December 4, 2017

FBS, the creators of the industry-leading Flexmls® System and Spark Platform, announced today the acquisition of Solid Earth’s Spring software platform along with the hiring of the Spring team. Combining the Spring® Portal, the Spark® API, and the Flexmls® System establishes a completely new, powerful platform that puts MLSs, brokers, and agents in full control of their data and brand to clearly to beautifully showcase their unique value propositions to their client-bases on both web and mobile platforms. Earlier this year FBS and Solid Earth created a partnership that put the power … Read More »

A Creative SEO Strategy: Support Crowd Funding Campaigns

by Drew Meyers on 5:50 pm November 20, 2017

Here’s a link building idea for those thinking about your business on a long enough time span to invest in SEO… Support crowdfunding campaigns on platforms such as Kickstarter, Patreon, and IndieGoGo — especially if you can get in early enough with one to become a showcase supporter/sponsor. You’ll often be able to milk the makers for a link or two or three, at a much, much cheaper price point than other link building initiatives/endeavors. What’s the most effective link building strategy you’ve implemented?How much time and/or money did it … Read More »

Will VOWs Go the Way of the Dark Ages?

by Drew Meyers on 9:40 am

There’s a fantastic article on the topic of VOWs that Inman published last week. It’s written by David Kully, an antitrust partner for Holland & Knight LLP. Mr. Kully worked for 18 years at the Antitrust Division of the U.S. Department of Justice, where he played a central role on the DOJ’s litigation against the NAR. From the article… The DOJ’s litigation against NAR settled in 2008 only days before trial was scheduled to begin in federal court in Chicago. To settle the case, the DOJ and NAR negotiated a “consent … Read More »

A Real Estate Agent Review of Sierra Interactive

by Drew Meyers on 9:00 am November 14, 2017

I get asked quite frequently what website platform real estate agents & brokers should use. What better way to research than hearing directly from real estate agents using the various vendors? I had a chance to ask Drew Laughlin in Columbus Ohio his thoughts on his experience with Sierra Interactive as his online marketing partner (website + SEM). Sierra was covered by Mike McGee last year, and thought another perspective couldn’t hurt. How long have you been with Sierra Interactive, and why did you choose them over their competitors? I’ve … Read More »

IDX Companies Beware (with a Hint from Zillow Group)

by Drew Meyers on 8:30 am November 8, 2017

[Update: I totally spaced and forgot Market Leader bought Diverse Solutions. My bad.] I visited Zillow Group’s investor relations page because I wanted to listen in on yesterday’s earnings call (you can see results of Q3 here). [text in the next few paragraphs below is irrelevant given Diverse is owned by Market Leader] As I was scrolling down the page, I noticed a specific company missing from their “Business Brands” section. Bridge Interactive, dotloop, and Mortech. The company missing? None other than Zillow’s IDX company, Diverse Solutions. There has … Read More »

RESO Datacomp 30-Day Hackathon Recap

by Seth Siegler on 10:00 am November 1, 2017

The first hackathon I ever participated in was actually just in 2013 when I built an app called Curb Call at the Retsly / Realogy Hackathon in SF.  I got second place at that one which won me an oversized novelty check (plus a smaller sized real one) but it also was a nice excuse to sit down for about 30 straight hours and build an app that I had an idea for. I ended up actually launching that app, raised some VC for it, … Read More »

A First Hand Perspective on BoomTown

by Drew Meyers on 12:29 pm October 31, 2017

What website platform should you use in 2017? One option is BoomTown. I had a chance to ask Tom Lipinski in Macomb County (a former client while I worked at Virtual Results) his thoughts on his time with BoomTown as his online marketing partner (website + SEM). He runs a Keller Williams team. How long have you been with BoomTown, and why did you choose them over their competitors? Almost 4 years. I did not compare them to any other product. I heard about Boom Town … Read More »

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