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Category Archives: Conversion

Conversion Numbers for Agent and Broker Websites

by Drew Meyers on 6:02 am July 31, 2012

I was having a conversation with a real estate agent the other day as a result of the test I ran as part of Startup Weekend Amsterdam, and we got to discussing conversion. Conversion, of course, varies depending on your goals. Generally, in a real estate context, conversion means the percentage of your web visitors who contact you by some means after hitting your home page. Ideally actually buy or sell a house with you – but that is out of the control of a … Read More »

The Importance of A/B Testing

by Drew Meyers on 5:46 pm June 23, 2012

The bottom line is that you don’t know the best way to accomplish a goal until you try several different approaches of reaching the same goal. In the web world, that process is generally referred to as “A/B Testing”. A few months ago, I created a “Recommended Technology Providers” page, and had ESM Exec Designs‘ graphic designer create several 300×250 ads to drive existing Geek Estate traffic to there. My goal was simple. Entice current agents and brokers already reading Geek Estate to look at … Read More »

Will Chat For Leads…

by Daniel Beer on 9:54 pm April 29, 2012

We have all been through the excitement of getting that alert via phone or email that we have a new lead on our site.  We immediately grin, day dream for a quick second of what it may hold in store for us, and head to the computer to check it out and make the sale. But sometimes the excitement quickly turns into frustration because it doesn’t seem too likely we will be able to get in touch with J Smith at 555-1212 or be able … Read More »

Geek Build 2012 IDX Review #2 – Real Geeks

by Paul Coffman on 6:00 am March 23, 2012

My interaction with IDX solutions has been an ongoing process for almost 20 years as a Real Estate company owner and as a Web Designer/SEO expert.  To clarify up front, I am not employed by Real Geeks nor by any other IDX company. I was an active Broker in Charge of my own Real Estate firm on the coast of North Carolina for 16 years. My firm acted as an Exclusive Buyer’s Agency, and therefore we had no listings, no inventory and no way to … Read More »

220 Deals Per Year Thanks To The Internet – Inside Look

by Daniel Beer on 10:32 am February 11, 2012

I have recently gotten to know a real estate professional named Michael Pannell that has made a big mark on Dallas real estate through the use of the Internet.  His team generates 220+ deals per year and 97% of it comes from organic search engine clicks.  He has now expanded into San Antonio and Houston and there is no sign of him slowing down as long as he can keep generating solid internet leads.  When I learned about this I became incredibly interested to learn … Read More »

Why It usually takes 18 months to make money from your real estate site

by Joe Salcedo on 6:19 am September 21, 2011

MY WIFE WILL VIOLENTLY PROTEST, but is building and marketing a successful site not unlike half of the pain and time of a full term pregnancy?  It starts with euphoria (not always well thought out), it starts growing on you, it becomes a reality, you eagerly wait for any spark of life, you look at it every morning and evening, then… there it is…*gasps*..a very young offspring that needs further care, diaper-changing and baby talk. (I had client share her life story just before signing … Read More »

Using QR Codes with dsSearchAgent Mobile

by Dominic Morrocco on 9:36 am September 6, 2011

Effective use of QR codes in your marketplace will make you look like a tech-savvy, industry-leading rock star.  Ineffective use, will make you look like a fool. You only need to understand one principal to direct your QR strategy.  Your end-user, or lead, is using a mobile device.  It is paramount the content you deliver, be mobile format friendly.  Relevancy is a nice bonus. For many agents, this means a single property website solution offered by an online vendor.  A simple, mobile-friendly landing page with … Read More »

Zopim Live Chat for Lead Generation

by Drew Meyers on 12:34 pm August 24, 2011

I’m starting to hear more and more people in the real estate industry talk and ask questions about Zopim, a company specializing in integrated live chat software for use on websites. Who’s using it, and is it generating leads for you?

A Tool to A/B Test Your Website in WordPress

by Drew Meyers on 12:13 pm May 19, 2011

A/B testing is a crucial component to building great websites that convert traffic to leads. For proof, just take a look at Jay Thompson’s conversion optimization presentation from WordCamp Phoenix. Tiny tweaks can result in huge boosts in conversion — and without testing those changes, you’ll never discover them. Pretty much every major website does A/B testing regularly (I know from experience Zillow is constantly testing – which resulted in their new simplified home page), and good website design companies are no different. At Virtual Results, … Read More »

#retechchat Transcript – Increasing Website Conversion

by Drew Meyers on 8:00 pm May 16, 2011

Another great #retechchat tonight on the topic of increasing website conversion. I’m not going to summarize the whole thing, but I think there is something that came through loud and clear that can’t be repeated enough. The vast majority of your website conversions are going to come from your IDX. Therefore, make your call to action to “search homes” FRONT and CENTER. And HUGE so that no one can miss it. Here is one such example Lori Bee’s (a client of Virtual Results) – http://loribee.com. … Read More »

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