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Tag Archives: SEO

Tag Archives: SEO

“Make IDX Great Again”? Redfin, SEO, and the Broker/Portal Battlefield

by Sam DeBord on 11:23 am September 29, 2017

There’s a proposal for NAR to change IDX policy to include a link back to a listing brokerage’s website within every IDX listing display. This has been suggested and supported by Redfin’s Glenn Kelman and WAV Group’s Victor Lund. References: Geekestate by Drew Meyers Notorious by Rob Hahn WAV Group by Victor Lund I’m a member of the advisory board that vets these kinds of proposals and potentially moves them on to the MLS Policy committee at NAR. So, while I won’t take a position on … Read More »

Where to Find “Easy Clients”. Sigh

by Drew Meyers on 5:17 pm May 16, 2016

I kid you not, the following was an inbound search term that found Geek Estate today: how to find easy real estate clients using craigslist Really? Are real estate agents really that lazy? If a client is going to pay you thousands of dollars in commission and you just want the easy button, why should they ever choose you? The answer: they shouldn’t.

The Value of a Domain Name: What if Google Removed URLs from Chrome?

by Sam DeBord on 3:14 pm March 9, 2015

Google Chrome Domain Names No URL

Real estate media is all about traffic right now.  Broker sites, agent sites, and the national portal websites are battling for SEO, ad placement, and brand recognition. Those of us in the SEO-centric crowd focus a lot on domain names, and how much value they create for an online venture.  There’s clearly still value in an “exact match domain” (though it’s shrinking), in a shorter domain name (too long and it’s spammy), and a memorable domain name that aligns with your brand (you don’t need … Read More »

RealGeeks Websites, and the Secret Sauce (a totally biased review)

by Sam DeBord on 4:57 pm December 10, 2014

Real Geeks websites

I get a bunch of calls and emails every week asking for information about the RealGeeks website system we use.  I’m happy to discuss it, but I figured if I just wrote a review of our experience, it might save me a little bit of time in the future. To be clear, RealGeeks doesn’t pay me, give me a discount, or any other benefits for writing about their product or sending them referrals.  I’ll give you the highlights because we wouldn’t stick with the product if … Read More »

2 Minutes of Your Time for a Link

by Drew Meyers on 8:50 pm June 3, 2013

Syndication SEO Real Estate

Here’s the deal. Everyone knows link building is VITAL to your SEO efforts, and usually fairly time consuming and/or expensive. So I’m going to give you a break and give you a link. I’ll make it drop dead easy…and free. EVERYONE with a profile tagged with “geek estate” on Oh Hey World AND have a link on your profile AND checked-in to your current city — will get a link back to your website from a blog post on Geek Estate sometime in the next week. If … Read More »

A (Almost Free) Link Building Opportunity for Christmas

by Drew Meyers on 12:53 am December 17, 2012

Three things are making me write this post… 1. To win at SEO, you need links. Without fail, 90% of conversations I have with agents or brokers involve search engine optimization — and link building is where SEO is won or lost. 2. Everyone has a business idea (or 2 or 3). I come up with business ideas (like an international dsidxpress equivalent or a beer delivery marketplace for fraternities) I’m not going to execute on a daily basis. You likely have a few sitting in the … Read More »

Get a 20 Minute Online Marketing Consultation via Google Hangout for 5 Dollars

by Drew Meyers on 10:03 am July 7, 2012

Good news for 4 people – I’m offering an online marketing consultation for agents or brokers for $5 to the first 4 people to pay. Here’s the background as to why. I’m currently at Startup Weekend in Amsterdam working with a team building a platform that enables you to learn anything, anywhere from anyone. For 5 Euro $5. Via Google Hangouts. Some of you may have already used Fiverr, which is a website that allows you to do anything for anyone for $5. Or, on the other side … Read More »

How Much Real Estate Will I Sell if I'm on the First Page of Google?

by Drew Meyers on 11:10 am May 31, 2012

How Much Real Estate Will I Sell if I’m on the First Page Google I just saw this as a search query in my Google Analytics. Meaning at least one person is out there trying to figure out the answer. Of course, we all want to be on page 1 of Google for our desired keywords. But what is that worth in real dollars? How much more real estate will you actually sell? The answer — surprise, surprise — depends. Primarily on two things: Volume … Read More »

Alain Pinel Makes the Oldest SEO Mistake in the Book With their Website Redesign

by Drew Meyers on 8:36 am April 9, 2012

I was scanning my feedreader today, and saw the news that Alain Pinel, a well known brokerage in the Bay Area, launched a redesigned website with Onboard Informatics Lifestyle Content. Great. A brokerage finally invested in their web presence. Alain Pinel is well known, so I’m guessing they released something decent/good. I click through to from the article — and find THIS: Uploaded with Skitch! Home page title tag of APR – Home Really? The title tag is literally the very first thing … Read More »

Will Google Eventually Punish, Zillow and Trulia Or Any Others For Lack Of Listing Data Integrity?

by Jason Richards on 5:30 am April 3, 2012

There was an article in the San Diego Union Tribune that was one of the many attempts to explain the listing data integrity and syndication debate to the general consumer. As most of us and some of the big players in the industry have already taken a position, I was left wondering if Google and friends would eventually take a position as well on the subject. Obviously they are not going to formally take sides but rather if there would be any direct consequences as a … Read More »

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