If you are a real estate agent or broker, answer the following questions: Are you knowledgeable about your local community (and potentially other topics completely unrelated)? Do you want to be viewed as an expert in your local community? Do you love getting featured on…

The topic of tonight’s #retechchat was SEO. It’s a topic we’ve spent a lot of time on here at Geek Estate over the past couple weeks — which I think proves its importance to agents and brokers. We spoke at length about linkbuilding, which is…

We’ve been writing about SEO quite a bit recently here at Geek Estate, but that’s because it’s a topic that is clearly misunderstood by many and strategic to any agent or broker aiming to dominate their local market in the next five years. It’s obvious…

As a result of popular demand, the topic of discussion for #retechchat tonight will be SEO for the second time (1st transcript). This doesn’t really surprise me given the number of SEO-related questions I answer on a regular basis. If you have questions, want to learn, or…

I’m assuming 99% of the readers of Geek Estate know the major US portals like Zillow, Trulia, Yahoo! Real Estate, and Realtor.com. A smaller percentage have probably heard of the likes of Frontdoor and Hotpads. But I would bet very few are familiar with many,…

The topic of tonight’s #retechchat was Online Lead Incubation. Among other things, there was a wide range of discussion about forced registration (& lack thereof), conversion rates, and follow up strategies. Here’s a great tweet from Jeffrey Douglas that resonated with me on the topic…

The topic of discussion for #retechchat tonight will be Online lead Incubation. In other words, how to turn an initial email address from an IDX registration, home value form, or other conversion tactic into an actual client. If you have questions, want to learn, or just want…

I agree with Marlow — this is a great example of a real estate marketing video (for 92 Sandhill Road). Are you creating videos for your listings? If so, how do they compare to this? How much are you spending on video?

We have a giveaway for 3 lucky Geek Estate Readers — a FREE 30 Gigabyte SugarSync account. For those of you who aren’t familiar with SugarSync, it’s your personal cloud to back up all your music, photos, documents, and videos across all your various devices….

For those who missed them, here are a few articles/announcements from this week that may be of interest: WalkScore released a new WordPress plugin (downloadable here) Where is Real Estate’s PIE? – I’m working on a separate post with more of my thoughts on this…