There are, of course, numerous ways to generate leads for a real estate agents or brokerage. Zillow/Trulia (aka Zillow Group). Realtor.com. Organic SEO. Paid SEM. Content marketing. Working your sphere, day-in and day-out. Another option is social media marketing — finding public conversations about buying or…

[Via JK Realty]

One of the opportunities I’ve written about is showcasing true local experts in a compelling way. That’s why I find StreetAdvisor a compelling project; they are in a great position to swing at this, and have the right brand name for it. Real estate and travel are the…

If you’re an early stage real estate startup looking for an accelerator with real estate expertise/focus to help get you get to market, pilabs in London is one option currently taking applications. They provide £40,000 British pounds in exchange for 7% stake in your company. Of…

I was playing around with Trulia today, and immediately noticed the “snow” on the home page (which you can turn on/off). It’s often the little things that make a brand personable, and win over consumers. Have any agents/brokerages implemented home page changes to add seasonality to your consumer experience?

EnerScore delivers, you guessed it, a score of how much energy will cost for a specific home. They recently released an API: http://map-alpha.enerscore.com/#/api All those startups working on anything in the realm of “history of a home”, should certainly consider integrating EnerScores into your applications.

If you’re a founder working on a network startup, chances are pretty good, if given the choice, you’d choose Union Square Ventures. If you’re a travel founder, you’d want one of these angels. What about for a real estate startup founder — who tops your list? Brad…

I took a brief look at HomeTrackr today. It’s another shot at the history of a home opportunity looming out there for someone to capture. Is there enough there beyond what you can find on Zillow to engage consumers? What’s defensible about the product / business long…

I wrote about Slack well over a year ago — and been using it on a daily basis to communicate with my team ever since. Slack now has more than 2 million daily users, and released an app directory today (with 160 apps). If you’re…

1000Watt announced the Turn On Podcast today, and released the first version. Head on over and listen. One thought I come back to after listening to a few of Marc’s thoughts on a broker loving local, is the socially conscious broker/agent. A brokerage could really…