Best-in-class real estate customer experiences need Customer Relationship Management (CRM). Successful CRM implementations don’t start with software, though. The process is equally, if not more, important than the solution you choose. CRM starts with a deep understanding of who your customers are and what they…

Imagine spending an hour with your clients flipping through listing photos on your iPad — but the results displaying on a huge 42 inch (or larger) television mounted on your office wall. Or even using a projector. No more huddling around an iPad. That day…

The topic of last night’s #retechchat was Using Google Products for Real Estate. Wow, what a great discussion on a wide range of topics. I tell you — from Gmail to Google Maps to Google Calendar to Google Analytics, Google has no shortage of products…

You’ve voted — tonight’s topic of conversation will be Using Google Products for Real Estate. If you have questions, want to learn, or just lurk – join the conversation Monday (tonight) at 6 PM PST / 9 PM EST. Remember, you can vote for future topics here. For…

When you decide to start a webpage, the first thing you select is your domain name. Although you can get domain names for $5-$10 nowadays, it is hard to get the popular domain names that were originally acquired years ago. One example of an incredibly…

You all know you should be building relationships with reporters as part of your blogging/marketing strategy. But what’s the best way to do that, and how do you get their attention? Yes, HARO is one source. Another resource to take a serious look at is…

MY WIFE WILL VIOLENTLY PROTEST, but is building and marketing a successful site not unlike half of the pain and time of a full term pregnancy?  It starts with euphoria (not always well thought out), it starts growing on you, it becomes a reality, you…

There is a lot to learn from great video marketing. I have another one for you, this one very different from the one linked in the previous sentence. The video was produced by Colliers International, a firm specializing in commercial real estate. What’s the topic…

The topic of last night’s #retechchat was Strategies to Increase your FB “Likes” — but we opened it up and discussed anything and everything related to Facebook. There was a lot of great discussion around engagement versus reach, and here’s a great Tweet from Jimmy Mackin…

I think we all understand the importance of innovation as the lifeblood of the economy as a whole. It’s pretty simple equation — if businesses don’t innovate and improve, they get beat by others who do. But innovation doesn’t just “happen”. Far from it actually….