Lately I have been brainstorming about what an agents or brokers true value proposition is and how to effectively communicate this to potential clients. This is obviously going to be subjective in nature as one agent’s value proposition is typically going to differ from the…

The topic of tonight’s #retechchat was Maximizing the Use of Zillow/Trulia. Lots of discussion about paid advertising options and the ROI, Zillow Advice & Trulia Voices, and a little bit about listing syndication. Here is the text document that I saved for those who want to…

Just about every real estate professional I know has used direct mail at some point in his or her career. The reasons are obvious: Direct mail can be infinitely personalized; is relatively affordable; is low-tech enough for mass consumption; and delivers a pretty decent return…

The topic of discussion for #retechchat tonight will be Taking Advantage of Zillow/Trulia. If you have questions, want to learn, or just want to lurk – join the conversation tonight at 6 PM PST / 9 PM EST. Remember, you can vote for future topics here. For those who…

Love all my geeky things…my iPad, my Windows 7 phone, my blog, facebook, twitter, Google+ and all things that make me the cool “Nana-Agent” that I am and at the top of my game. BUT, that said, there are a few Technological Advances in the…

Don’t get me wrong. I like Google+. I really do. A number of real estate professionals are already using it in hopes of getting ahead of the competition. Everyday, there seems to be new articles stating how amazing Google+ is, how it will annihilate Twitter,…

I’ve noticed an interesting trend developing; agents are adding MLS Widgets to their Facebook page. Some of the Apps being developed for Facebook are complete websites onto themselves that using clever scripting to shoehorn themselves into the Facebook Platform. Others offer sophisticated lead capture capabilities….

Market Leader has been busy this week. First, they announced their new “Market Insider” (essentially a competitor to Altos Research). Then, today, they announced they have acquired Sharper Agent, a technology provider providing online and print marketing suites for agents. They are obviously incredibly focused…

I just got back from Inman Connect San Francisco and can I say, “amazing?” The ideas shared at Inman are nothing short of cutting edge, and when used properly can lead to huge growth as a brokerage. This same wealth of info, however, can also hurt you. Bill…

The topic of tonight’s #retechchat was iPad Apps. If not already, iPads are increasingly becoming known as a must-have for all real estate professionals. From their innovative, sleek design down to their functionality for a mobile professional- I can almost hear those iPad-less drooling… From last…