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3 Ways Email Campaign Reports Will Improve Your Real Estate Marketing

3 Ways Email Campaign Reports Will Improve Your Real Estate Marketing

The best real estate contact management software and email marketing solutions offer Email Campaign Reports. These reports give you insight into your email marketing efforts; they provide you with data on who and how many people opened a mass email you’ve sent out, who and how many people…

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Opportunity: The Next Social Network for Real Estate

Opportunity: The Next Social Network for Real Estate

Anyone out there trying to figure out the next social network of real estate? Active Rain seems to be the last social network of real estate that had any significant adoption, but has fallen off the map lately (3 years ago?). I think the time…

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Real Estate CRM Survey Statistics

Real Estate CRM Survey Statistics

As promised, I am sharing the results from the survey regarding usage of real estate CRM’s that ran a few weeks ago. There were 60 total responses, 44 of which came from agents. The fact that 50% of people fell inside the “Other” bucket proves the…

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What Real Estate CRM Do You Use?

What Real Estate CRM Do You Use?

There are a ton of CRM’s out there — Top Producer, Wise Agent, HighRise, PropertyBase, and about 50 others — and software vendors in the industry have to pick and choose which ones to integrate with. The missing piece of the development priority for vendors…

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Sad Truth: New real estate tools don't integrate with CRM

Sad Truth: New real estate tools don't integrate with CRM

I have seen a disturbing trend of late among vendors and developers of real estate tech tools. Since it baffles me, I’m sure it bothers other agents as well and I would be surprised if it isn’t hampering the sales of efforts of these innovating…

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Email Marketing the Right Way

Email Marketing the Right Way

Like you, on a given day I receive a lot of email. Some of that email is marketing related and from companies whose products and services I use. Now, while I read many of these emails, I delete a lot of them without really giving…

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Geek Build 2012 IDX Review #2 – Real Geeks

Geek Build 2012 IDX Review #2 – Real Geeks

My interaction with IDX solutions has been an ongoing process for almost 20 years as a Real Estate company owner and as a Web Designer/SEO expert.  To clarify up front, I am not employed by Real Geeks nor by any other IDX company. I was…

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iPhone, iPad, and a Real Estate CRM – Making Them All Work Together

iPhone, iPad, and a Real Estate CRM – Making Them All Work Together

Are you a Mac user? If so, this article is for you. You have a Mac computer, probably an iPhone, and there’s a good chance that you have an iPad or plan on getting one in the near future. Now, as a REALTOR®, you’re wondering…

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Interview With PropertyBase.com Account Exec Ricky Fernandez

Interview With PropertyBase.com Account Exec Ricky Fernandez

I have noticed a big increase in agents awareness of the need for a great real estate CRM.  It seems like the industry is no longer satisfied with what has been popular for many years and is now demanding more. I know I’m not, which…

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A Brutally Honest Case Study

A Brutally Honest Case Study

For a weeks I have been searching high and low, attending webinars and a two day marketing conference, scouring through forums, spending countless hours on the phone with vendors, and countless more Googling everything and anything I could think of to reinvent my site that…

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