We’ve been writing about SEO quite a bit recently here at Geek Estate, but that’s because it’s a topic that is clearly misunderstood by many and strategic to any agent or broker aiming to dominate their local market in the next five years. It’s obvious…

Why do you read the stuff on this site?  Do you follow and get feeds for techie, geeky, hot off the press articles and ideas?  Do you love the idea of writing, being quoted, seeing your name shared around the net on Facebook, Google+ or…

I recently piped in on a REW thread concerning links from .edu’s and .gov’s, and it got me a little “miffed”. I thought it would make for a good post topic to cover here because there are ways of getting these links without being spammy….

Every “builder” understands the importance of a strong foundation. When most people think of builders, they likely think of home builders — so let’s run with that a bit. For those that know what they are doing (ie home builders), the process of building a…

Mobile marketing for real estate is so in your face right now that it can’t be ignored any longer. The options available for you to create and tailor your mobile application are so plentiful that you could literally have one ready within an hour of…

Your First At Bat – The Technology Pitches In 2004 I found myself successfully working in the San Diego North County real estate market.  My clients, and my sales, were generated through referrals and mailings.  My initiation into utilizing the internet to get leads was…

It’s not a secret that blogging is a long term commitment. If you are expecting to start blogging today and start receiving leads tomorrow — well, you better think again and you should not even start the process. Blogging is a marathon, and you’ve got…

Don’t get me wrong. I like Google+. I really do. A number of real estate professionals are already using it in hopes of getting ahead of the competition. Everyday, there seems to be new articles stating how amazing Google+ is, how it will annihilate Twitter,…

What do alligators eat?  And WHY, oh why would anyone who wants to embrace real estate technology care? Turns out, you see, alligators actually eat the misinformed.  Yep, what you don’t know about the alligator, or the alligator’s teeth, or the alligator’s friends….just might get…

Social media is, of course, all the rage these days and it plays an important role in marketing. I’ve stated the obvious but that’s not what this post is about. I’m going to touch on a marketing strategy a number of agents don’t seem to…