In many markets the online classified site Craigslist.org gets insane amounts of traffic. Many real estate agents have attempted to take advantage of this by repeatedly posting ineffective ads and conclude it’s not a reliable source of website traffic or lead generation for them. Heck,…

MY WIFE WILL VIOLENTLY PROTEST, but is building and marketing a successful site not unlike half of the pain and time of a full term pregnancy?  It starts with euphoria (not always well thought out), it starts growing on you, it becomes a reality, you…

I answered a question on Quora tonight, and thought this audience would appreciate my take on the situation. The question is from someone I don’t know and references a Groupon deal that was run by a Chicago brokerage. You can see the original article here….

Effective use of QR codes in your marketplace will make you look like a tech-savvy, industry-leading rock star.  Ineffective use, will make you look like a fool. You only need to understand one principal to direct your QR strategy.  Your end-user, or lead, is using…

I’m starting to hear more and more people in the real estate industry talk and ask questions about Zopim, a company specializing in integrated live chat software for use on websites. Who’s using it, and is it generating leads for you?

My buddy Darin posted a great reminder regarding the importance of taking care of your home turf (aka your backyard) when it comes to sphere building. Go read it. Sphere building is something I’ve spent a lot, and I mean a lot, of time thinking…

Zillow’s closing stock price went ‘down’ to $33.20,  almost $14 to what they wanted. They got a cool $70 million for it, $20 million more than what they were hoping.  Not bad for a real estate related IPO. By now, everyone is chimed in with…

Successful Realtors / Brokers tend to lean towards building an offline cash flow portfolio — rental homes, residential flipping or even dabble in commercial real estate. Wild idea: how about allocating two closings worth of cash for an online asset? Real estate investing will always…

My parents are both real estate agents in Lafayette, CA.  Citing my own usage of the Yelp, as well as my typical “why not be on every site you can be?” stance, about a year ago I encouraged them to create a local business profile…

The advantages of search are widely talked about; even elementary to some. We’ve all heard it before, but do we really appreciate it enough to invest enough time and cash that actually hurts on the onset?