As the head of a real estate brokerage, at some point I got onto some Zillow Account Manager’s distribution list. While I gloss over most of the pitch email I receive, today’s made me stop what I was doing and write this post. Here’s the email…

I came across Realstir recently, and their “Try Before You Buy” concept/trademark. A blend of Zillow & AirBnB essentially. Thought I’d share a few thoughts… AirBnB and Realtor.com partnered in a very similar fashion in June of last year (see here). That initiative is already…

Related to the opportunity to find leads via social media — has anyone tried Socedo? I’d be curious to hear whether real estate is a viable use case for their offering.

There are, of course, numerous ways to generate leads for a real estate agents or brokerage. Zillow/Trulia (aka Zillow Group). Realtor.com. Organic SEO. Paid SEM. Content marketing. Working your sphere, day-in and day-out. Another option is social media marketing — finding public conversations about buying or…

The answer is surprisingly simple. Start hustling and build one. Now, go read this, this, and this. (the question in the title, “How to Start in Real Estate Without a Sphere of Influence”,  is one which I found in this site’s analytics as a source of…

Anyone else seen LinkedIn’s new Pro Finder (found via Product Hunt)? Of course, one of the massive categories in terms of finding a trusted professional is… You guessed it. Real estate agents. It’s yet to be proved they can convince buyers and sellers to use this service….

I saw Blockfeed this morning, a hyper local news app in NYC. See Fred Wilson’s Been There Done That post — aggregating hyper local news has been tried (Outside.in & Everyblock among others), but that doesn’t mean Blockfeed’s latest attempt will fail. We all know everyone cares (to some…

For those doing search engine marketing, I’m curious — what are you paying for targeted traffic to your website? Please leave a rough ballpark dollar amount in the comments, along with the geographic area you do business in. If you’re willing to share the source of where you…

As I’ve said before, selling $10 agent websites isn’t a business that’s going to make much money, and certainly  not generate a 10x return for investors. I just took a look at Placester’s site again (after reading Greg’s post), and saw the “marketing solutions” section highlighting…

PlanwiseConnect is a browser extension that hovers at the bottom while your clients browse any of the major portals, allowing them an easy way to ask you questions without leaving their screen. Yeah, I don’t think the big portals are going to like this very…