Every week or two, on Facebook, Twitter or a blog comment, I see someone in the industry say something to the tune of… The portals take our data, then sell leads back to us with the traffic they generate from it. The portals were built…

BuzzFeed recently put out a “What City Should You Live In” quiz. I’ve seen multiple people talk about this quiz in my Facebook feed today. Why? BuzzFeed made it fun, and easy, to fill out. And they gave you an end result to talk about….

I just came across this “Sign up for GaryVIP” link today on Facebook. It seems to be a test of Twitter’s Lead Generation Cards they announced earlier this year. The question for me, is what happens on Gary’s end when someone shares an email address…

According to many, Amazon’s Jeff Bezos is considered the most brilliant tech executive since the late Steve Jobs. I tend to agree with that thinking, which is exactly why I put so much weight on the most prominent part of Kindle’s new commercial being…the Mayday button. I’ve talked…

Homing In just launched their new website (via Todd on FB). They tout themselves as “Uber and Yelp for Real Estate Rolled into One App” Yelp, and Uber, are both massive businesses by themselves. So I worry they are biting off more than they can…

It’s been a few weeks since I presented Curb Call, on stage at the Realogy / Retsly hackathon, the day before the NAR Expo in San Francisco. For those unfamiliar with it, it’s most easily described as “Uber for real estate”, where home buyers in the…

Curb Call (Uber for Real Estate) — built by Seth Siegler at the Realogy hackathon. It got 2nd place. I love this idea…I’m not sure leads get any more qualified than someone requesting an agent to show them a house, right now. Who is going to…

I’ve had the pleasure of being friends with Eric Marke online for a few years now. Back then he was building agent websites for many users of popular Facebook groups for agents, now he’s built one of the best seller lead-gen systems around. HomeValueLeads.com has…

Using Google AdWords to run a real estate pay per click campaign can be a highly effective way to generate solid leads. It is important, however, to follow basic steps in the structuring of your pay per click campaign in order to ensure success. Begin…

Real estate professionals have debated the worth of open houses for years. It’s no surprise really, especially when you consider that 90% of home buyers conduct their searches online (National Association of Realtors® 2012). Still, most will point out that even if open houses don’t…