Lead Acquisition

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What’s the best lead site for real estate agents?

What’s the best lead site for real estate agents?

Nearly every day I talk to agents that are looking for the answer to the same question. What’s the best lead generation site? Zillow? Trulia? Realtor.com? At the surface this sounds like a simple question, but even though I work with hundreds of agents that…

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Want to Know Why the Real Estate Industry Has a Bad Rap?

Want to Know Why the Real Estate Industry Has a Bad Rap?

The general public has a low regard for the real estate industry. Wonder why? Look no further than THIS THREAD. If agents keep paying vendors like this, public perception is going to get worse. Not better.

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Rebogateway: Using Probability As A Strategy For Real Estate Listing Leads

Rebogateway: Using Probability As A Strategy For Real Estate Listing Leads

I had a chance to review a new product recently that takes a more strategized approach to finding listing leads for real estate agents.  Rebogateway (R.E.B.O. being an acronym for Real Estate Back Office) is a product that focuses on which homeowners are most likely…

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Will Chat For Leads…

Will Chat For Leads…

We have all been through the excitement of getting that alert via phone or email that we have a new lead on our site.  We immediately grin, day dream for a quick second of what it may hold in store for us, and head to…

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Want to Reach a Local Audience? Build WeekendSherpa.com for your Area

Want to Reach a Local Audience? Build WeekendSherpa.com for your Area

You want to reach residents in your local geographic area, right? Build WeekendSherpa, specifically tailored to your geographic area. What is WeekendSherpa? WeekendSherpa is a free weekly email newsletter giving you insiders’ recommendations on the best outdoor pursuits exclusive to California. It’s a drop dead…

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Geek Build 2012 IDX Review #2 – Real Geeks

Geek Build 2012 IDX Review #2 – Real Geeks

My interaction with IDX solutions has been an ongoing process for almost 20 years as a Real Estate company owner and as a Web Designer/SEO expert.  To clarify up front, I am not employed by Real Geeks nor by any other IDX company. I was…

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Lead Optimization – How Many Is Too Many?

Lead Optimization – How Many Is Too Many?

We claw, scratch, fight, pinch, kick, and do just about anything else to be high on the lead food chain.   There are countless posts, articles, and columns offering advice on how to get real estate leads and where to get them.  But what is seldom…

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Are You Building a TRUE Brand?

Are You Building a TRUE Brand?

Are you building a TRUE brand, or a business totally dependent on spending money to earn revenue? It’s a question each and every one of you should be asking yourself. Allow me to expand on the branding discussion I started a few days ago. Every business…

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220 Deals Per Year Thanks To The Internet – Inside Look

220 Deals Per Year Thanks To The Internet – Inside Look

I have recently gotten to know a real estate professional named Michael Pannell that has made a big mark on Dallas real estate through the use of the Internet.  His team generates 220+ deals per year and 97% of it comes from organic search engine…

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Three Paths to Real Estate Failure

Three Paths to Real Estate Failure

I was impressed and inspired by watching this video of Ben Kinney speak about lead generation and creating sales. Paraphrasing Ben, he says that if you aren’t successful as a real estate agent .. You – Aren’t Saying the Right Things … or You Aren’t…

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